Cool Marketing Thoughts

This campaign for Flirt ran in Bulgaria somewhere last year. I don’t know the agency that came up with it, but I find the visuals pretty good. I had 2 images in my archive but recently discovered AdsOfTheWorld had the full campaign in its database, so I figured I’d nick those images and have the full campaign featured here, just so I could have it in my personal knowledge archive myself for future reference. Thanks for digging it up, Ivan. Anyone got credits for this campaign?

Copy: “FLIRT – Keeps the memories”

Copy: (top line) “She says she was making a cake”
Copy: (bottom line) “FLIRT – Keeps the memories”

Copy: “FLIRT VODKA – Are you ready for tonight?”

Copy: (top line) “He said there was an earthquake”
Copy: (bottom line) “FLIRT – Keeps the memories”

Copy: “FLIRT VODKA – Are you ready for tonight?”

This is a very weird campaign from Belgian agency Ogilvy. It’s very arty-farty and I think it stresses the bizarre identity of the product pretty well. Exit Urban Shoes isn’t just ‘your ordinary shoe’. Exit is ‘the shoe with personality’, extravagant, remarkable and with a very high degree of ‘look at what I’m wearing. The campaign below might look edgy, but I think it has every intention to be so, since it’s a perfect extension of the brand image. Enjoy!

Copy: “They find a way out”

Site: exit & c°
Agency: Ogilvy (be)
Account Team: Axelle de Terwangne
Creative Director: Phil van Duynen
Creation: Phil van Duynen
Photographer: Christophe Gilbert
Retouching: Yannick Lecoq
Media: Magazines

This is a great idea to advertise for a fitness club! In a local supermarket, the normal (plastic) grocery divider has been replaced with a solid, gold painted, metal bar that weighed over 15 kilos (33 pounds). A nice surprize for those shoppers when they realize they could do with some extra force. It’s also a catchy thing to do because you’ll take a second look at the divider when you notice how heavy it is, which brings the message in sight, obviously increasing the top of mind and brand awareness position. Brand: fitness chain Gold’s Gym.

Agency unknown
via Briefblog

This is a very very cool design for an AXE promotion. It tops many ad campaigns with its strong visual. A picture that’s good enough for winning prizes in professional shows. Art, photography and advertising melt together. The story behind this visual is this one: “the ultimate sacrifice for an angel is to give up his/her wings and become a mortal human being. Wearing AXE, you’ll be so ‘darn hot’ that beautiful angels like the one pictured below will sacrifice their wings to be with you.”. [Southern Accent] dammit wheres my boots? [end Southern Accent]. Impressive picture, really.

Title: Fallen Angel
Agency: Lowe Bull, South Africa
Creative Director: Gareth Lessing
Art Directors: Tatjana Buisson, Gareth Lessing
Copywriter: PJ Eales
Photographer: Jason R
Retoucher: Gareth Lessing

For the Turkish Formula 1 Grand Prix of last August in Istanbul Park (between the 25th and the 27th), Petrol Ofisi ordered billboards with live-sized GP race-cars attached to them, vertically placed against buildings. Pretty cool stuff. The fact that they stick out of the billboard a little makes the difference. It wouldn’t have had the same effect if the car didn’t cross the border of the frame.

Other suspended cars on Marketing Thoughts:

• Vertical Mégane
• Hanging Cars

via Bliss