Here’s some ads with prevention purposes. Public service ads against drinking and driving. I’ve received them a while ago by e-mail, but never got to blogging them. They stacked up and now I’ve got about 30 ads of which I don’t have credits, so please fill me in if you know who made them, then I can add it to the post. Here’s the first load. I’ll spread it out, so in the near future you’ll see some more.
Copy: “When you drink, your reaction time slows down. – Heineken – Don’t drink and drive.”
RED is a Belgian non-profit organisation. RED stands for: Responsibility, Experience, Defensive. Founded in 1994 by some people who were concerned with the number of accidents on the Belgian roads. RED’s members are youngsters, parents and grandparents.
Copy:
“Johnnie Walked. If you drive, you don’t drink.”
“RED, For more responsible driving”
“Visit www.red.be and find out more about the many road safety initiatives of the non-profit-making organisation RED.”
RoadCross is a Swiss organisation for road safety and prevention. This ad ran in March 2006 and is presumably made by students of the Zürcher Hochschule Winterthur, where it’s displayed in the online magazine.
Copy: “Alcohol creates new realities. www.roadcross.ch [ad on roadcross]
This ad is for the Sécurité Routière, the official road safety organisation of the French Republic.
Copy: “Belt up in the back.”
meghi
September 16, 2006 at 11:37 pm
There is also a viral campaign against Absolut vodka.
See http://www.spotanatomy.info/index.php?title=vodka_absolut_parodia_virale&more=1&c=1&tb=1&pb=1
blog.jcl.cl » Johnnie Walker – Johnnie Walked
September 17, 2006 at 4:46 am
[...] Junto con ésta y muchas otras celebraciones (navidad, año nuevo, etc.), se registran muchísimos accidentes de tránsito debido al alcohol y la irresponsabilidad de varios en relación al tema. Hoy en coolz0r encontré un post que muestra diferentes campañas realizadas para prevenir este tipo de accidentes, el que destaca más en mi opinión es el que les muestro acá y corresponde a una ONG belga llamada RED y que hace alusión a la clásica publicidad del Whiskey Johnnie Walker, keep walking (continúa caminando). [...]
行车安全公益海报(Road Safety) | onelooker
September 17, 2006 at 12:15 pm
[...] via coolz0r [...]
» Road Safety II - Coolz0r - Marketing Thoughts
September 22, 2006 at 8:01 pm
[...] Road Safety I [...]
Nicolas Vontobel
June 14, 2007 at 10:32 am
Roadcross Camapain
Your wrote:
…and is presumably made by students of the Zürcher Hochschule Winterthur, where it’s displayed in the online magazine.
Well this is not correct. I made this ad as a personal project with help from the Agency Lesch+Frei in Zürich in Switzerland. It’s nice, that this ad is displayed on your and others People Websites. This way, the Message of the ad reaches more and more People. Thanks :-)