Toyota Rear View Camera

30 Jun 2006

This campaign for Toyota has been launched in the land down under and promotes the new Prius car with built-in rear view camera. I like this campaign because of its simplicity and nice angle of approach. What you see as a viewer of these ads is exactly what you’ll see on the screen in your car (hence the ‘As Seen On TV’ slogan). Far too often, accidents happen because things are going on outside the driver’s sight. These accidents can be avoided really easily, if only the driver could see and know. And now he can. This rear view cam should come with every car as a standard feature. For the benefit of all children and objects that aren’t big enough to pop-up above the trunk. Toyota has always promoted itself as ’safe’. With the rear view camera they extended the safety of the people in the car to the most vulnerable road users around the car. A noble gesture, and a well-deserved silver lion in Cannes backs up this thought.

Toyota Prius 1

Toyota Prius 2

Toyota Prius 3

Category: Cars & Automotive Services
Advertiser: Toyota
Product or Service: Toyota Prius With Rear View Camera
Advertising Agency, City: Saatchi & Saatchi, Sydney
Country: Australia
Creative Director: Nobby
Copywriter: Jason Ross
Art Director: Noah Regan
Photographer: Virginia Woods-jack
Account Supervisor: David Minkin
Advertiser’s Supervisor: Andrew Caie

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Posted by Miel Van Opstal in Uncategorized


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