A flowerpot falls to its death, but right before it sees its life flash by before its eyes… A new commercial by for Lazer Helmets, with an edgy twist. Pretty stunning and a very nice perspective on the subject. I really like the idea of seeing the life from the object’s point of view, instead of from the victim – which is usually the case. Check it out. (The final shot is filmed at 3000fps, how wicked is that?)
Agency: Duval Guillaume Antwerp
Account: Matthieu de Winter
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Alexander Goulart
Art Director: Veerle Vandenbroucke
Production Companies: Crafted Films, I-Movix, Equinoxe
Director/Producer: Tiago Mesquita for Crafted Films
DOP: Patrice Michaux, Francois Schmitt, Tiago Mesquita
Production Manager: Will Applebee
Music: Original soundtrack by Tiago Mesquita
Visual FX Supervisor: Ronald Grauer
Water Special Effects and VFX: Yannick Lietard