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	<title>Cool Marketing Thoughts</title>
	<link>http://www.coolmarketingthoughts.com</link>
	<description></description>
	<lastBuildDate>Sat, 05 Jun 2010 18:54:28 +0000</lastBuildDate>
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	<item>
		<title>Vanity plate</title>
		<description><![CDATA[

A good example of the commercial use of vanity plates.  Blue, an exclusive shoe shop in the Belgian coastal town of Knokke, is showing off with this Smart car with vanity plate BLU-001.
]]></description>
		<link>http://www.coolmarketingthoughts.com/2009/04/19/vanity-plate/</link>
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		<title>The FMCG War</title>
		<description><![CDATA[In Belgium there’s an unusual war going on between The Delhaize Group and Unilever. Delhaize, being one of the biggest chains of supermarkets in Belgium, refuses to take Unilever’s products into stock at the conditions Unilever provides to the supermarkets. Unilever reacted with buying ad-space in the Belgian newspapers to convince the consumers to switch [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2009/02/14/the-fmcg-war/</link>
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		<title>Designing the Obama campaign logo</title>
		<description><![CDATA[

Sol Sender from Mode explains the design process of the Obama campaign logo.
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		<link>http://www.coolmarketingthoughts.com/2009/02/13/designing-the-obama-campaign-logo/</link>
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		<title>Bagvertising (2)</title>
		<description><![CDATA[A while ago I wrote about the beer bags and now I found another nice example of Bagvertising.
Magic-i&#8217;s floating bags:


With the Beer bags I had some serious doubts about the way they would look in real life. I was sure that the optical illusion looked better in the pictures than the real bags would look. [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2009/02/02/bagvertising-2/</link>
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		<title>Test your awareness &#8211; did you notice?</title>
		<description><![CDATA[

Amazing cycling safety campaign for Transport for London.
]]></description>
		<link>http://www.coolmarketingthoughts.com/2009/01/23/test-your-awareness-did-you-notice/</link>
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		<title>Fast Ronaldo</title>
		<description><![CDATA[According to this commercial, football star Cristiano Ronaldo can easily keep up with a Bugatti Veyron:

His own Ferrari 599 GTB Fiorano on the other hand seems to be a car he can&#8217;t control: this morning he crashed it in a tunnel near Manchester Airport. Amazingly Ronaldo stepped out of the wreckage without a scratch. The [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2009/01/09/fast-ronaldo/</link>
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		<title>Objectified, a documentary on product design</title>
		<description><![CDATA[Gary Hustwit is working on a documentary about industrial design.  &#8220;Objectified&#8221; will offer a look behind the scenes of everything from furniture to gadgets, with an emphasis on the creative process and the people behind it.  The trailer looks very promising:

Previous movies of Hustwit include Helvetica which is all about typeface and fonts.
]]></description>
		<link>http://www.coolmarketingthoughts.com/2009/01/07/objectified-a-documentary-on-product-design/</link>
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		<title>Origami creativity</title>
		<description><![CDATA[Sipho Mabona is an origami artist. Origami, the ancient Japanese art of paper folding, can create stunning video commercials when combined with stop motion recording.  This video, created for Asics by Sipho&#8217;s company Mabona Origami, won several international prizes.

Have a look at some other creations by the same artist at his Flickr photostream or [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2009/01/02/origami-creativity/</link>
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	<item>
		<title>Socks</title>
		<description><![CDATA[
This print ad for Armani created a lot of buzz: &#8220;Did Beckham&#8217;s briefs get stuffed with socks: yes or no?&#8221;
Belgian fashion store Deleye&#8217;s new underwear campaign on the other hand doesn&#8217;t leave you with any questions:

]]></description>
		<link>http://www.coolmarketingthoughts.com/2008/12/22/socks/</link>
			</item>
	<item>
		<title>Beer bag</title>
		<description><![CDATA[Bagvertising isn&#8217;t new, I&#8217;ve seen it many times before, but the results are often very nice.
Just like this one for example:

Although I like this example, I seriously doubt that the optical illusion is as good in real life as it is in these pictures. If the optical illusion is any good you can be sure [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2008/12/16/beer-bag/</link>
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		<title>Police Museum</title>
		<description><![CDATA[
I like this campaign for the Vancouver Police Museum. Especially because I recognize myself in it and recognition is always a guarantee for success: in music, in movies and also in advertising.
When I drive home from the movie theatre, after seeing a movie with lots of fast car chases, you can bet on it I&#8217;ll [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2008/12/03/police-museum/</link>
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		<title>Adidas viral videos</title>
		<description><![CDATA[Last week Adidas released a bunch of viral videos: some of them are quite good, some of them really aren’t. We saw Arsenal’s Emmanuel Adebayor playing Snake with his football shoes, Madrilista Arjen Robben with his magical footgear and Chelski midfielder Michael Ballack trying to shoot through a hoop.

The viral that got the most views [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2008/12/02/adidas-viral-videos/</link>
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		<title>A singing florist for Secretary&#8217;s Day</title>
		<description><![CDATA[Secretary&#8217;s Day is approaching! Belgian electricity operator Electrabel has launched a website that lets bosses produce a mini-opera for their secretaries.  A florist sings a personalized song with the name of the secretary in it.  Available in Dutch and French.

By the way, did you know that Secretary&#8217;s Day was created by a marketeer? [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2008/04/10/a-singing-florist-for-secretarys-day/</link>
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		<title>Giant poster with synthetic turf background</title>
		<description><![CDATA[
What makes this billboard at Leipziger Platz in Berlin so special is not so much its panoramic format nor the 50 kilowatts of lighting.  No, it&#8217;s the giant size, 5,000 square meters, and what you see behind the poster. The building-under-construction supporting the billboard was covered with lots of synthetic turf.
Here&#8217;s how they did [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2008/04/10/giant-poster-with-synthetic-turf-background/</link>
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		<title>Absolut-ely sorry, Gringo!</title>
		<description><![CDATA[This Mexican ad by Swedish wodka maker Absolut caused angry reactions in the United States.

The ad shows a map of North America as it was in 1830, when the Southwestern United States was still part of Mexico.  The ad was created by a Mexican subsidiary of TBWA.  When news of the campaign reached [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2008/04/07/absolut-ely-sorry-gringo/</link>
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	<item>
		<title>A second life for blog.coolz0r.com</title>
		<description><![CDATA[When Miel aka Coolz0r tried to upgrade blog.coolz0r.com to the newest version of Wordpress, he encountered serious problems with the database.  The mess was so severe that he had to give up.  He posted a farewell message on blog.coolz0r.com and announced &#8220;the end of Coolz0r&#8221; on his other blog.

I was at Barcamp Ghent [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2008/04/07/a-second-life-for-blogcoolz0rcom/</link>
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	<item>
		<title>Live blog advertizing with Twitter, Flickr and Flash</title>
		<description><![CDATA[A great idea from Adhese&#8217;s blog ad network Enchanté and Caroline from Rolling Talks: send blogger Ine on a skiing vacation to Club Med in Chamonix, and while she liveblogs using Twitter and Flickr, show her tweets and flicks live in ads for Club Med. 



The ads are displayed this week on blogs like BVLG, [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2008/04/07/live-blog-advertizing-with-twitter-flickr-and-flash/</link>
			</item>
	<item>
		<title>Silence</title>
		<description><![CDATA[I know it&#8217;s a bit silent here and believe-you-me I wish it could be otherwise, but I&#8217;ve just moved houses and I&#8217;m still waiting for my internet provider to come and hook me up. My neighbors have secured their wifi, so I can&#8217;t leech (which I would never do, obviously, I just scanned for it [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2008/03/10/silence/</link>
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		<title>FIFA 3 Street: WoW</title>
		<description><![CDATA[I came across a very cool trailer for FIFA3, which then lead me to a superb website that allows you to see and learn all the cool moves from the clip. I&#8217;m totally stunned. This really is amazing and the promo site must have cost a truckload of money because it looks very slick! Check [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2008/02/18/fifa-3-street-wow/</link>
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		<title>Hello World: Stella</title>
		<description><![CDATA[This morning my sister gave birth to a wonderful and super tiny young girl named Stella. I&#8217;m going to be the godfather, and I think I&#8217;m already totally in love :)  Welcome to the world, Stella! I went to the hospital during lunch and snapped these little images to share them with the world:
 [...]]]></description>
		<link>http://www.coolmarketingthoughts.com/2008/02/11/hello-world-stella/</link>
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