The Property Panel

22 Sep 2006

Banks aren’t always purely dedicated to managing your money. More and more we see them evolve and participate in the conversation. HSBC, the world’s local bank, just upped the ante with their dedicated monthly webcast. A panel of highly qualified professionals come together to discuss and debate consumers’ burning issues surrounding property, on anything from buying your first home to remortgaging. Sure, this is just for a niche in the huge financial market, but if you elaborate on the matter you can easily extend it to a webcast for youngsters with financial advice, a webcast for stock market investment and so on. The point is: conversation breeds satisfied customers. If you give your clients the opportunity to send in questions which will then be discussed, the added value for those clients goes far beyond ‘using an account’. And that’s something to remember if you’re planning your next campaign for a bank.

Property Panel

Tune in for their first episode
Check out The Property Panel | Thanks, Asi

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Posted by Miel Van Opstal in 2.0 +, Campaigns, Marketing, Trends


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