If there’s one thing I really really hate, then it’s the fact that when I open the fridge, that one piece of wonderful yummy pie I saved yesterday is tasting like the cheese or chicken that’s been stored next to it and yes I know, you can put these things in dedicated boxes but I’m either too lame to do it, or I don’t have those boxes within reach when I have to store the stuff. And… apparently some refrigerator company came up with a solution. And an ad agency made some nice visuals to promote these wonderful product benefits. No more chicken-pie with cheesy strawberries!
Advertising Agency: DDB, Paris, France
Creative Directors: Sylvain Thirache, Alexandre Hervé
Head of Art: Sophie Mégrous
Art Director: Martin Darfeuille
Copywriter: Edouard Pérarnaud