Cool Marketing Thoughts

This game is an awesome campaign for the London Safety Camera Partnership. It’s seems a bit like a trend to create super awesome-looking games that infact can be called ‘anti games’. It’s a bit like the Wet T-Shirt contest form Morningwood that Adverblog recently pointed to, or like the ‘Don’t Shoot The Puppy’ game I posted about a while ago.

Not the games you’ve played. Not the graphics you’ve seen. Not the cars you’ve driven. It doesn’t get more real than this. BoyRacer is not just a driving game. It’s the most realistic speed simulator online. Exploding out of your garage and hammering through video-quality landscapes, you’ll need true skill to reach the finish fastest.

Very promising, isn’t it?

Play the game | Thanx, Wim