Cool Marketing Thoughts

Here’s a simple execution for Baygon’s anit-mosquito spray. These three people all have a print on their face from a slap. They either slapped theirselves, or somebody else slapped them. It’s funny, because it’s true. I wouldn’t hesitate to slap myself in the face because some irritating buzzer decided to feast on my warm and tasty blood. It happened to me already that I ran around like this. Baygon is the solution to the non-masochists amongst us. If you need to get rid of the flying bullies painlessly and you’re tired of slapping yourself, you should try the spray can.

Copy:”Kill mosquitoes. Painlessly.”

Art: Rajesh Gola
Copy: Shiveshwar
Photography: Dubs
Agency: FCB Ulka, Delhi

via adsoftheworld

One way to have a certain captive audience is to put it on a place where anyone will definitely read it. For instance: a lost/forgotten wallet. No one will leave it alone when they see one unattended. Of course they’ll pick it up and open it, not to see how much money is inside (no, of course not) but to check for ID papers so they can return it to the owner in all honesty. The ‘Talent‘ agency in Sao Paulo created a playful campaign for curious people and left a bunch of wallets around town. Inside the wallet was an ad on a a sticker that said something like “You’ve found a wallet. Now find out how to fill it up, read the economic section of Estadão”. This campaign for the “Caderno de Economia do Estadão”, a financial (section of a) newspaper, is an example of really clever thinking, and you’ll get a 100% interested audience.

via MIT Adverlab | CreativeBrain

Hehehe. You gotta love this. Here’s the truth as it was printed. A brilliant execution of this lovely concept. Especially the short and powerful tagline: ‘Said. Printed.’ It’s very strong. The idea is simple though. Just put a large poster around the newspaper dispenser and you get an installation like this:

Title: Newspaper Dispenser Poster “Bush”
Agency: Jung von Matt/Spree
Creative Directors: Jan Harbeck, David Mously

via ihaveanidea