Cool Marketing Thoughts

This is an awareness campaign done by the Sécurité Routière, the French institute for Road Safety. In this campaign, they’ve tried to point out the dangers of irresponsible driving behavior like burning the red traffic lights, speeding, not wearing seatbelts and ‘forgetting to indicate while turning’. The images are quite impressive, because they illustrate the effect of what happens when you’re not following the simple traffic rules that apply in these specific situations. Okay, there’s no blood. But there doesn’t have to be blood. With visuals like these, you get the picture even clearer. The theme of this campaign is: “In town, car accidents don’t just happen to cars”.

Agency unknown

Previous Road Safety campaigns on Marketing Thoughts:

• Road Safety I
• Toyota Rear View Camera
• Sticky Bus
• Wipe Off 5
• ICBC Counter Attack
• We Are All Pedestrians
• BoyRacer
• Horror Advertising