Cool Marketing Thoughts

This touchy-feely ad for Pantene got installed between two moving staircases. When people would go up or down, they could brush their hands through the hair and feel the effect of the shampoo. The slagon reads: “Silky touch. Irresitibly smooth”. I’m pretty sure that would have worked for the first 500 passers-by, but if it’s a crowded place, which I’m sure Shanghai is, then I doubt the silky smoothy experience would last. Sweaty hands, remains of food etc… I don’t want to be the last one to touch that hair, that’s for sure.
But I like the idea. Nice work.

Agency: Lem, Shanghai, China
Art Director / Photographer: Linhua
Copywriters: Aronix, Gann
Via: AdsOfTheWorld

Heheh. Totally the opposite of what Duval Guillaume did for Che Magazine, but a bit similar in concept is this funny campaign for Durex. Indeed, if you can keep performing with images as these in your love nest, the product definitely has its merit. The Performa range of Durex contains benzocaine, which helps men last longer in bed. To highlight this product benefit, DDB Auckland from New Zealand distributed limited edition pillow sleeves at Erotica, New Zealand’s biggest annual sex expo. As a result, the Durex stand was inundated, increasing sales by 28%. It was such a hit with the guys that hundreds more pillow cases were printed and sold in D.vice sex stores as a continuation of the promotion.
Looks like the perfect christmas gift for a dear friend. :)

Advertising Agency: DDB Auckland, New Zealand
Photographer: Matt Baker
Executive Creative Director: Toby Talbot
Art Directors: James Tucker, Emmanual Bougneres
Copywriters: Simon Vicars, Mike Felix
Assistant Producer: Nick Conetta
Via: AdsOfTheWorld

A quite popular clip on the rise these last weeks seems to be the ‘Fight For Kisses’ campaign for Wilkinson. As much as I like the idea behind this action, the site itself is kind of a bummer. You can download a game, a soft cook-off of the well known “Street Fighter” from back in the 90s. And that is exactly where things go wrong. The commercial is a great job, and I really like it, but in my opinion it should have ended there. Agreed, they say on the site that the game is fictional. But having an adult fight against a baby is just plain silly. The wallpaper section is a bit of a turn down too and seems to be more aimed at the femail market segment than towards the men. If your entire commercial is about men fighting for kisses to get mommy’s attention, then you don’t put wallpapers in it of other men with well-shaped muscles.
Wroooong audience ! :)

Video: Fight For Kisses
Campaign website

Thanks, Tom