One way to grab attention is to create the exact opposite of what people know and expect. A car normally drives on the road, it’s parked with its four wheels touching the earth surface. Well, it’s just because you’ve always known things to have been like this that seeing those objects in a totally different position really grabs your eyeballs and demands a second, third or even fourth look. Here are some examples of those moments that create 100% awareness. I’ve lined up five cases after the jump. Due to heavy images (the total loading time of the five cases) it might not be so good to put it all on the index at once…
I lined up the cases of the Ford Escape 2.3, Mercedes M-Class, Jeep and Sixt Rent-a-Car and the Mini Track
This one is via AdFreak, for Ford Escape.
This one is via Billboardom, for Mercedes.
Copy: “Reserved Only For M-Class”.
This one is via Advertka, for Jeep.
And this one is via Marketing Post, for Sixt Rent-a-Car.
“Hamburg airport. Either strong glue or that car is made of plastic.”
This one is via AdLand, for Mini (Cooper).
» Petrol Ofisi GP Outdoor - Coolz0r - Marketing Thoughts
September 22, 2006 at 7:02 pm
[...] Hanging Cars [...]
» Wrangler Outdoor - Coolz0r - Marketing Thoughts
October 23, 2006 at 7:34 am
[...] Pretty impressive billboards for Jeep’s Wrangler Unlimited. Although Jeep has already used the “vertical car mounted on a building” theme before (as did some other brands), this time the experience is quite different. I love the way the car broke through the maze of the fly-squasher and how cute it looks. The other two billboards illustrate Jeep’s famous off-road capacity. Nice artwork. It must’ve taken quite some time to create and execute this. [...]
Coolz0r - Marketing Thoughts » Creative With Adwords
January 18, 2008 at 12:28 pm
[...] always find cool ways to do offline marketing stunts, as I have previously covered a few times [hanging car, don’t forget]. But also in the online market, they have found ways to be remarkable when [...]