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Archive for the ‘Interviews’ Category

Interview With Till Novak

29 May 2006

DELIVERY is a short 3D movie that really rocked my world. I was amazed by the simplicity of the concept, as well as by the detailed drawings and smooth footage. The movie totally rules. That’s why I had decided to upload the full version to YouTube and start doing a series on splendid 3D shorts, with a small interview from the creator as an extra. I contacted Till Novak, rendered in 3D by his parents in 1980, but he kindly asked me to take down the movie because he was in the middle of trying to sell it. In exchange I’d get an exclusive interview. So I took down the movie and waited patiently until I got the answers on the eleven questions I asked. And here they are. Meet Till Novak, the creator of ‘DELIVERY’.

Till Novak

1.When & how did you decide this was ‘your thing’? When did you decide to become a 3D artist?
I began to work with all kinds of digital art around the age of 15. I always was extremely fascinated by 3D animation. I started to do a lot of classical 2D design and sometimes a little bit of 3D, but it took me 5-7 years of try-and-error-working until I could really offer professional 3D work to my clients. It was very hard to me to discover the complex field of 3D software because I didn`t know anybody to show me some tricks and had to find it out all by myself. Now I have a lot of people around me to ask if there is a problem and from a certain point on especiall online forums like cgtalk.com or www.3dmax.de (german) were extremely helpful.

2. What is your favorite movie and why?
I love to be thrilled by films that are told so clever and constructed so precisely that it makes me feel as if the director knows how to build up a complete world.
My pulse went never higher in cinema than in “Das Experiment” by Oliver Hirschbiegel and “The Game” by David Fincher because in my eyes it has the most thrilling movie ending I have ever seen. One of my alltime favourites also is David Finchers “Fight Club”, because it is so intelligent and thrilling by telling a story as if you were watching in the narrators brain.

The production began in September, 2004 with the storywriting but the final rendering wasn’t finished until February, 2005 after 6 months of working day and night. It’s been produced in 1280×720p resolution and I used 3ds max 7 and Adobe After Effects. It was made using 50% keyframing and 50% motion capturing.

3. What’s the idea behind DELIVERY? Is it based on something or is it a unique concept? How did you come up with it?
Developing a story is always difficult for me. I am not a trained writer so instead of writing a story to the end I always think about other ideas and jump between them, not being satisfied with any of them. I wrote different short concepts when I was spending holidays in Khao Lak / Thailand and one of them was DELIVERY. It was not based on anything, I just had certain images in my mind that I wanted to be part of the story, such as a big city, a bridge between dimensions, a poor old character, etc. In the end it is a story about the power and powerlessness of the individual combined with the fascination about philosophic theories concerning the existence of our universe. Sometimes I wonder how simple the story is and nevertheless causes some attention.

Scene from 'DELIVERY' 1

4. The intro sequence is very cool, it sets the tone just right for the rest of the story… how long did it take you to come up with this very long shot?
The Intro sequence is my favourite shot in DELIVERY: The flight through some kind of huge jungle which ends seamlessly introducing the hermit on the balcony with the small flower. This sequence was developed very late during the production and it is a good example for the ideas that had not been in the story board and came up spontanious but make a very important part of the final result.
It contains some hidden information about the story. The flower which reappears in the end is already focused. The motif of a small object to appear very big is already visible here. The sunlight shining through the leaves is a symbol for the ending of the story when the sun comes out again. I am happy that many people recognize the parallels to my favourite directors, Fincher and Jeunet. This sequence for example is comparable to Fincher’s title sequence for “Fight Club”, which also features a seamless macrolense-shot that includes hidden information about the final conclusion.

5. Andreas and Matthias Hornschuh made the music for DELIVERY. How long did it take them and did they compose it to your directions or did they have all possible freedom?
My university gave me 6 months to complete DELIVERY from the storywriting to the final rendering. After 4 months I had a lot of final renderings combined with cheap prerenderings to a almost finally timed version. So they could start producing and it took them about 6 weeks to complete it all. I told them that I wanted a dark, wide, emotional, orchestral score. There were not too many changes on their first draft, except the middle part of the story which had to be rewritten because the idea with the torch was again one of the things which came up very late during the production. If you have questions about the music you can contact the brothers at www.hornschuh-musik.de

Scene from 'DELIVERY' 2

6. DELIVERY pictures a rather dirty and mechanical image of the future. Do you think this is how we’ll end up?
There will always be beautiful parts and bad parts in the world. And many parts of our world already look – or at least feel – like in DELIVERY, except the little flying vehicles which came more out of “cultural” science-fiction inspirations instead of realistic future forcasts. One aspect of the factory city of DELIVERY is that you can see no humans in it. This is just an exaggerated way to express the inhumanity that exists already today.

7. Can you line up the chronological evolution from original idea to finished concept to help new artists and interested people understand the process from the birth of an idea to the ultimate creation of it?
The first and most important part is to develop a story. I always spend weeks or months to do that because this process is responsable for what you spend your next 1 or 2 years with. I am not motivated to start design or modelling until I have the feeling about the right story. But to be honest many good details develop during the production, but there has to be the right base idea and most important: the right idea for an ending. To make it really thrilling you need a good ending. After that I make a rough storyboard with simple 3D models, because I am a bad drawer. So I just let out the part of drawing skribbles and designs and proceed to work directly on the final 3D models. This means that I use my 3D software as my sketchbook and start modelling from my brain. This is only possible because I work alone on my shortfilms and I am a fast modeller. While modelling and animating the scenes I already send the first scenes to the render farm. I used 10 PCs to render DELIVERY and they started to render after the first month of the production. In the end there is a long phase of fine-tuning, compositing and correcting which is important to make it really round. At least one third of the production time is just working on these little tunings.
But after all of that the work is just about to begin, because entering the film to many shortfilm festivals all over the world and travelling to the festivals is very expensive and exhausting, but it also is great fun and extremely important for your way as a filmmaker. For DELIVERY I produced 6 months and travelled 12 months until now, of course working in my office inbetween the festival journeys.

Scene from 'DELIVERY' 3

8. What was the hardest part of this clip and why?
The hardest part for me was the character animation. I never modelled or animated a character before. I used motion capturing for the walk and rough movement, but facial animation, hands, eyes, etc. still had to be animated manually and the Mocap Data needed a lot of fixing to fit into my scenes.

9. How many awards did it score by now, and what’s the one you cherish the most?
I got about 10 awards for DELIVERY until now and some exciting nominations are still open, like the nomination for the european film award which is held in Warsaw in December. Every award was very exciting for me, but maybe the best surprise until now was to receive the jury award and the audience award at AFI FEST in Hollywood.

Scene from 'DELIVERY' 4

10. Did you learn to manage the software yourself by tutorials, or did you follow courses for it?
I learned it almost all by myself. I just was not in the business and I never did any internship in any company. This “isolated” way of learning CGI Production was hard and took a long time. But I think it forced me to find quick and easy selfmade solutions which makes me very independent from plugins or tutorials today. And on the other hand it made me develop some strange or unusual workflows which probably didn’t come up if I learned it in courses. One of these workflows is for example that I very often sculpt my 3d models directly out of the photo footage (camera mapping) instead of modelling them from a draft or skribble. You can get an impression of this effective workflow here or here. This special workflow lets the texture do most of the work but also has its limits and sometimes creates messy geometry.

Scene from 'DELIVERY' 5

11. What are your favorite websites/weblogs? What do you read? (e-books and books)
I am sorry but I am almost reading nothing, because I just spend all my time working. I am a little bit ashamed about it, but its true.. :)

More info:

DELIVERY Trailer (.WMV, 8 MB)
A panoramic Quicktime (360°) of the weirdo’s room
Press Kit
Till Novak’s site

 
 

Cory Doctorow vs DRM, Part II

26 Jan 2006

Continued from part I, this is the second part of Cory Doctorow’s 40-minute speech at the MUHKA in Antwerp, on Tuesday January 24th. Let’s tune in around the 20th minute.

“So let’s talk about DVB and CPCM works. DVB is a private industry consortium, it costs 10.000 Euros a year to be a member, you have to be either a manufacturer, or an academic, or a broadcaster or a film company to join. EFF is a member, my former employer is a member. We represent a manufacturer, an open source manufacturer called GNU Radio and the meetings are subject to a kind of non-disclosure agreement, so you can’t really talk about what’s said in the meetings until DVB decides to go public with it. This is essentially a secret law making process that’s under way there. Then when we’re talking about technical standards, it’s not such a big deal, but as soon as we’re talking about sweeping restrictions, changes to the way the copyright bargain works, it becomes very great indeed.

Warner Brothers, who were represented there – the representative from Warner Brothers is also the chairman of the compliance ad hoc group in the DVB/CPCM group- gave a presentation last year in March in Dublin at the DVB World Conference (.pdf, 138kb) in which they promised that they would see regulatory mandates across Europe, forcing CPCM, and these would mirror the regulatory mandates that forced the broadcast flag in America. This was a proposal that said: ‘people who build digital television technologies should first get the permission of the entertainment industry for all the features that these technologies would have. Now remeber in 1967 to 1984, the movie studios claimed that the VCR would put them out of business, and they sued and they lobbied very hard to get the VCR prevented from being introduced into the market. In fact in 1982, Jack Valenti the mouth piece for the Motion Picture Association went to a congressional hearing at UCLA, and said that the VCRs is to the American film industry as the Boston strangler is to women home alone, as a serial killer. And promised that this would be the death of his industry. And at his exit interview just a couple of years ago when he retired he said he never regretted a word of it, that he still believes that the VCR is dangerous to the entertainment industry and should be banned, and that the brand new motion picture association building in Washington D.C. is called the Jack Valenti building. This is not an industry that is in any position to tell us which feature should or shouldn’t be allowed in digital television.

Read the rest of this entry »

 

Cory Doctorow vs DRM, Part I

26 Jan 2006

Last night I went to listen to Cory Doctorow in the Muhka, Museum of Contemporary Arts, in Antwerp. I had a great time there. I arrived a bit early so I had the chance to talk a bit with Cory before he started his speech, because he sat right in front of me. The ice was quickly broken because one of my internet buddies and guides, Randy Charles Morin, the coding monkey behind R|Mail and the KBCafe Network and a lot of other stuff, and Cory used to work together on projects as OpenCola and DudeCheckThisOut. The world is a small place when people have the internet :)

After some smalltalk, I asked Cory about his function in the EFF, the Electronic Frontier Foundation. Cory said he had retired from the organization and is no longer an active member since january 1st this year. So then I asked about the broadcast flag and about the possiblility that a higher court in the US may still overturn the ruling that the FCC had exceeded its authority in creating a rule that said hardware must “actively thwart” piracy. Cory believes very much common sense will be strong enough, if the public is aware of the broadcast flags’ content, to overrule the request of organizations as the FCC.

Cory says that the thing that worries him about television is that “in the rubric of making the world safe for television and television safe for the world, we’re endangering some of the fundamental liberties that we enjoy. We’re about to sell out the future of technology, the internet, free speech, due process and competition in order to rescue television.” That indeed is a deadly and dangerous place to be in. Yesterday Cory wanted to talk about some of the ways that’s happening, and how we, as consumers of media or viewers of television can fight back.

Let’s tune in for the first twenty minutes of his speech :

“What this is all about isn’t copyright per se, although it’s often characterized as ‘copyright proctection’ or ‘a copyright issue’. This is about a rewriting of a copyright bargain to encompass areas that have never been countenanced in copyright law. To cover areas of private use and of social contract that have never been within the rights of an author to determine or to set.”

This is a mechanism for bootstrapping a monopoly over who gets to copy one’s works into a monopoly over who gets to design and deploy technologies capable of copying one’s works and which features those technologies will be allowed to have in the end.

The thing that worries me most about all of this is the impact that it’s going to have on free and open source software. Free and open source software is like the proprietary software you’ve probably encountered like Microsoft Windows, Apple’s mail client, the early versions of Netscape and so on. Those technologies are like free and open source software but the difference between them and open source software is that in the case of free and open source software the code necessary to make those programs is published. And it’s published under a license that allows anyone else to take that code and modify it, and understand it and improve upon it and publish it again. Now if that sounds familiar, it’s because of the thing that bootstrapped us out of the dark ages and got us the enlightenment.

Read the rest of this entry »

 

Robert Scoble On Linkage And Credits – Blogiarism Series

14 Jan 2006

Together with Jason Schramm from Shiwej, I’ve decided to start a guestblogging series which will run on both our blogs at about the same time.
Today (January 14th, 2006) is the tenth and last interview in this series, and to end in style we feature the famous Robert Scoble, Microsoft’s Tech Evangelist and Geek Blogger.

1. How did you get into blogging?

I was helping plan the 2000 CNET Builder.com Live! Conference and two of the speakers told me that we should think about blogging. They were Dave Winer, http://www.scripting.com, and Dori Smith, http://www.backupbrain.com. They didn’t convince me it was important enough for the conference to worry about (I could only find a couple hundred blogs back then) but they convinced me to write about my experiences behind the scenes.

2. What is your blog’s name, what is it about?

http://scobleizer.wordpress.com is just ‘the Scobleizer’ to most. Microsoft’s Geek Blogger to others. Anyway, it’s about the tech industry and what I am excited about. Often Tablet PCs, SmartPhones, Xbox 360s, and such.

3. Are there any policies you follow when reporting on an issue?

Be smart. I try to have my facts right, and if it’s something that could be explosive I get input from the people directly involved. Often, though, I’ll post something even before that just to show that I’ve seen the issue and I’m paying attention to it. I wrote a whole book, Naked Conversations, http://www.nakedconversations.com, along with Shel Israel, who was a PR guy in Silicon Valley, though, and it talks at length about policies and best practices.

4. What guidelines do you follow when linking to an outside source?

Link early and often. I link to everyone whether they are on our side or not.

5. Do you think you are trustworthy? Why do your readers trust you?

I try to be. Why do they trust me? I am not so arrogant as to believe that they do. A good reader will always get a few opinions on something and check it out for him or herself. That said, I’ve gotten a bit of readership because I’m not afraid to attack my own company when wrong, and praise a competitor when they do something great.

6. Do you think bloggers should be treated as journalists and be privy to the rights and protections that journalists enjoy?

That’s an interesting question. Should bloggers all get back stage passes to concerts? Some bloggers probably deserve that because they’ve gotten a large audience that cares about the band. But other bloggers shouldn’t. I hate entitlements. Just because you blog doesn’t mean you’re a full-fledged journalist who should get free passes to conferences. That said, I believe legal protections given to journalists should be given to bloggers. And, so should the legal consequences if a blogger slanders or libels someone.

Hope that helps!

linkingstartshere

Initiated together with Jason Schramm, this guest blogging series will continue to make people aware of the power of linking and the need to give credit to the people who earn it.
Together, we’re improving the Blogosphere, you can help too if you start linking here !
And be sure to check out Jason’s post here.

Note :

Jason and I are not related but have a common field. Jason writes for the BlogNewsChannel, and takes care of Apple Watch, very surprisingly the Apple section of Nathan’s network.
I sometimes write on Inside Google & Inside Microsoft.

 

Chris Nolan On Linkage And Credits – Blogiarism Series

20 Dec 2005

Together with Jason Schramm from Shiwej, I’ve decided to start a guestblogging series which will run on both our blogs at about the same time.
Today (December 20th, 2005) is the ninth and second to last interview in this series, and we turned our ear to Chris Nolan, a website startup junkie from Toronto who’s currently in the running with two nominations for an award on Web 2.0 blog and SEO blog at the KBCafe Blog Awards.

1. How did you get into blogging?

Since pre netscape 1.0 days I’ve always had a personal website in one form or
another. Around 2002 I was updating it more regularly and didn’t want to lose my old content after I updated the main page so I started doing it ‘journal style’. I resisted at first to have it setup with RSS feeds and the rest, but after a disc crash in 2004 (ironic since I set things up so I wouldn’t lose changes) where I lost a couple of years worth of content I decided in my rebuild I’d include some regular blog features, and thus became a blogger by name. I think it wasn’t really until I went to my first blogger meetup, and met other bloggers that I truly identified myself as one though.

2. What is your blog’s name, what is it about?

Nothing too original, I just named it after myself (what is blogging if it isn’t tainted with bit of vanity?), I Am Chris Nolan.ca [rss]. By having such a generic name as well, it leaves me open to blog about whatever I feel like. I don’t feel compelled to stick to certain themes as really I just do it for myself, and if people happen to come by and read it and find something interesting for them, so be it (I have tag/category specific feeds too so people can subscribe to just what they like).  A bit of a wide summary of my typical posts could be described as a movie loving geek living in Toronto who comments and sometimes rants on aspects of technology and society as they cross his path.

I’ve also recently started up a blog @ http://Kekova.ca/ with my wife as we learn RubyOnRails together, and another one @ http://blog.kweschun.com/ called Kweschuns & Answers which is for a project I’m working on (shameless plug?).

3. Are there any policies you follow when reporting on an issue?

I don’t have any sort of formal document if that’s what you mean.’Reporting on an issue’ makes it sound all very formal as well, and I’ve tried at times to specifically keep my blogging informal. I just try to follow my own sense of what’s right and wrong.  Is this coming across as very egotistical?

4. What guidelines do you follow when linking to an outside source?

It is very rare when I make a post that doesn’t include at least one link to another source, and I often have many.   But again, I have no real policy on it.  Linkage for me is just such a built in thing that I wouldn’t have it any other way.  I think a lot of bloggers don’t really understand how the information is spread out behind the scenes in terms of what google and sites like Technorati do with the links, and some of the lack of linkage is more ignorance than evil.

If a link exists for what I’m talking about, I do my best to put it in.  I think we’re on a cusp of things where this will be made even easier to do by the different blogging softwares as well so that those that don’t take the extra time involved to mark up their posts can have it made easier on themselves.

5. Do you think you are trustworthy? Why do your readers trust you?

Of course *I* think I’m trustworthy, but does anyone not think that about themselves? Do my readers trust me? I guess I’ll have to ask them.  See that kweschun soon on my blog.

6. Do you think bloggers should be treated as journalists and be privy to the rights and protections that journalists enjoy?

This is something I’ve thought long and hard about and my opinion is still up in the air but definitely leaning towards no.

Trust in the main stream media is declining, but is 100 million voices in the dark the answer?  Maybe, maybe not.  If a blogger is to get the same rights and privileges as traditional journalists than they’d be expected to follow the same standards and code of ethics that traditional journalists do as well.  I don’t see that happening, nor do I completely agree that it should.  Where does one draw the line, and how does one communicate that line to such a diverse readership?

The age old problem of a journalist trying to appease their advertisers is now a problem for a certain class of blogger as well since they draw chucks of their revenue from advertising, perhaps that hassle alone is worth some of the journalist perks?  

If you haven’t read "What are Journalists for?" by Jay Rosen, it may be of interest to you.  Also "We the Media" by Dan Gillmor.  

That said, bloggers should be considered writers and their written word should be treated as such to round out the blogarism topic.  If somebody writes something that inspires or enrages you, write something about it on your blog and link back to the source!

Thank you, Miel and Jason for selecting me for your interview series.

linkingstartshere

Initiated together with Jason Schramm, this guest blogging series will continue to make people aware of the power of linking and the need to give credit to the people who earn it.
Together, we’re improving the Blogosphere, you can help too if you start linking here !
And be sure to check out Jason’s post here.

Note :

Jason and I are not related but have a common field. Jason writes for the BlogNewsChannel, and takes care of Apple Watch, very surprisingly the Apple section of Nathan’s network.
I sometimes write on Inside Google & Inside Microsoft.

 

Corporate Ethics, Bananas & Frogs

12 Dec 2005

For my paper of Ethics I interviewed George Jaksch from Chiquita, currently the senior director of corporate responsibility,
responsible for social and environmental matters within Chiquita’s European team. The interview was recorded on Friday, November 25th and took 48 minutes. Today the paper was due, so this weekend I’ve been busy making the transcript of the conversation which had been put on DVD from the MiniDV of the Cam. It’s a really long interview in which we talk about the code of conduct of Chiquita, about the efforts they’ve made to comply with the Rainforest Alliance standards and about the green frog they’ve added to their banana logo. I felt it would be a waste of effort and time I’ve put in the transcript if I didn’t share it with ‘the net’, because what has been said really was interesting. I learned a lot about how a company like Chiquita deals with corporate responsibilities, how they live by their values and make every employee aware of the importance of living by the code of conduct, which is in fact a 35-pages code.

First there’s some info about George Jaksch, then some related links, and then there’s an 11 page long transcript. Don’t say I didn’t warn you.

George Jaksch was born in London and grew up in the UK and Germany as a citizen of both countries. Following studies of economics (Cambridge, UK) and agriculture (Seale-Hayne, UK), he for several years developed his own farming business in Colombia. He first joined Chiquita Brands in Colombia, then later held management positions in banana production (Panama, Ivory Coast), quality assurance in Europe and the USA, sales and marketing, and recently corporate responsibility and public affairs with residence in Antwerpen, Belgium.

Related links to this interview :

- Chiquita
Nature & Community Project
The Rainforest Alliance standards
- Sustainable Agriculture Network Standards for Bananas (pdf, 89k)
Chiquita’s Core Values
Chiquita’s Code of Conduct
The Better Banana Project
The Television & Print ads
That Famous Jingle

Read the rest of this entry »

 

Om Malik On Linkage And Credits – Blogiarism Series

11 Dec 2005

Together with Jason Schramm from Shiwej, I’ve decided to start a guestblogging series which will run on both our blogs at about the same time.
Today (December 11th, 2005) is installment number eight of the series and this time we turned to a blogging journalist who’s very well known in the blogosphere: Om Malik. Om writes mostly about the next generation of internet and he also has a weekly 20-minute podcast session with Niall about technology. Besides this he has a big archive of articles he wrote for the Business 2.0 website, where he is a senior writer.

1. How did you get into blogging?

I started blogging back in 2001, when I was working for Red Herring, a monthly business magazine. I got so much additional information on stories I wrote on a daily basis that I decided to share it with others. Of course, you know what they say…. out takes of movies are better than the movies themselves. same for me, I decided to publish my out takes.

2. What is your blog’s name, what is it about?

My blog is called, Gigaom.com /Om Malik on Broadband [rss]. I write mostly about the latest developments in the broadband world and how they impact the world of technology at large. It is an extension of my work for Business 2.0 magazine, where I write about the fast changing tech landscape and innovation.

3. Are there any policies you follow when reporting on an issue?

I follow the same policies as I do as a reporter. Three sources are a must, or otherwise the story is reported as a rumor. I never do single source posts, and have to confirm facts from diverse sources in order to put it on the site.

4. What guidelines do you follow when linking to an outside source?

I simply link to whom ever is the author of the story, and try and include folks who got me to the link in the first place.

5. Do you think you are trustworthy? Why do your readers trust you?

I think this is a question you need to ask the readers.

6. Do you think bloggers should be treated as journalists and be privy to the rights and protections that journalists enjoy?

Again, I am a journalist who blogs. So perhaps, I am not equipped to answer this question.

linkingstartshere

Initiated together with Jason Schramm, this guest blogging series will continue to make people aware of the power of linking and the need to give credit to the people who earn it.
Together, we’re improving the Blogosphere, you can help too if you start linking here !
And be sure to check out Jason’s post here.

Note :

Jason and I are not related but have a common field. Jason writes for the BlogNewsChannel, and takes care of Apple Watch, very surprisingly the Apple section of Nathan’s network.
I sometimes write on Inside Google & Inside Microsoft.

 

Marco W.J. Derksen on Linkage & Credits – Blogiarism Series

04 Dec 2005

Together with Jason Schramm from Shiwej, I’ve decided to start a guestblogging series which will run on both our blogs at about the same time.
Today (December 4th, 2005) is the seventh installment of the series and this time we go to the Netherlands to meet up with Marco W.J. Derksen founder, heart and soul of MarketingFacts, a notorious resource for all Dutch marketeers. Together with his army of bloggers, Marco tries to cover all important (interactive) marketing-related topics that are happening ‘now’, often scooping up the rest of his country.

1. How did you get into blogging?

It depends on what you call blogging. I started to maintain an online diary on a business-related topic back in 1997. It was a html-site that was updated almost every day. It was in november 2002 that I used for the first a real blogging tool with trackbacks, pings, rss-feeds and comment functionality. I started with a new job and was looking for a more convenient tool to maintain my websites. Until that time I didn’t know that I was blogging ;-)

2. What is your blog’s name, what is it about?

In november 2002 I started with Marketingfacts [rss], a Dutch blog about interactive marketing and new media. Over time, MarketingFacts expanded into a group blog. Traffic built to over 50.000 unique visitors and more than 200,000 page views per month.

3. Are there any policies you follow when reporting on an issue?

There are many marketing blogs in the Netherlands nowadays so I try to cover actual news and to be the first blog with scoops. To be the first I don’t always have the time to check the facts, for scoops especially, that is done afterwards (sometimes with consequences). For the remaining postings, I always check the facts. Issues have to be related to interactive marketing and/or new media.

4. What guidelines do you follow when linking to an outside source?

It is common practice to refer to both the original source and the source where I got it from. The postings are a mixture of content that is found elsewhere and personal opinions. Occasionaly we post related press releases as well.

5. Do you think you are trustworthy? Why do your readers trust you?

Marketingfacts is one of the leading marketing blogs in the Netherlands with traffic built to over 50.000 unique visitors and more than 200,000 page views per month. We have left the time behind us that we didn’t check the facts and the readers know that. And when we are wrong (we are still humans), our readers are the first to let us know in either the comments or by email.

6. Do you think bloggers should be treated as journalists and be privy to the rights and protections that journalists enjoy?

Marketingfacts is already treated as a serious publisher of marketing news by both the communication departments of companies, PR agencies and traditional publishers. This means we get the same press releases that are sent also to traditional magazines and get invitations to events just like the traditional journalists do. I don’t know if I want the same rights and protections that journalists enjoy as I’m not a journalist but a business blogger which means I have no educational background in journalism but in marketing.

linkingstartshere

Initiated together with Jason Schramm, this guest blogging series will continue to make people aware of the power of linking and the need to give credit to the people who earn it.
Together, we’re improving the Blogosphere, you can help too if you start linking here !
And be sure to check out Jason’s post here.

Note :

Jason and I are not related but have a common field. Jason writes for the BlogNewsChannel, and takes care of Apple Watch, very surprisingly the Apple section of Nathan’s network.
I sometimes write on Inside Google & Inside Microsoft.