For the Turkish Formula 1 Grand Prix of last August in Istanbul Park (between the 25th and the 27th), Petrol Ofisi ordered billboards with live-sized GP race-cars attached to them, vertically placed against buildings. Pretty cool stuff. The fact that they stick out of the billboard a little makes the difference. It wouldn’t have had the same effect if the car didn’t cross the border of the frame.
Other suspended cars on Marketing Thoughts:
via Bliss