In the category:”what’s that on your window?” we find this ad to promote road safety. Pinheiros seems to be a borough of the city of São Paulo, so I suppose that would make this a local ad for the Brazilian city. Could be that I’m wrong though. Anyway, this ad reminded me of another ad with a dead kid which was placed face down on the windshield (pun intended). Remarkably enough, this seems to be a way to grab people’s attention.
I’ve seen this ad on another site too recently, but I can’t seem to track it down. I checked my feeds but it’s gone. Weird. It seems so familiar.
Thanks, Ben
John Baeyens
April 27, 2006 at 2:24 pm
Drop by in Sao Paulo and you’ll understand why this ad is not at all gross. Pedestrians have no rights whatsoever in Brasil. There have been moments when I wanted to jump on the hood of the Taxi who came flashing my direction while I was crossing a the road on a pedestrian walk.
werner
April 27, 2006 at 3:50 pm
I live in São Paulo and take this same bus line now and then. Sorry, but it’s a complete ghost. A new breed of advertising done only to appear in blogs worldwide.
werner
April 27, 2006 at 3:55 pm
You can find some more of this kind of ad at the “desencannes” website (http://www.desencannes.com.br/) it’s a site of ads done only to make ads that surely will never be approved by clients. Kindda of funny, but again, only to generate a little buz…