RSS
 

Wipe Off 5

07 Apr 2006

5 kilometers per hour. That’s all you have to sacrifice to save a life (or yourself). A reconstruction made by the Australian TAC road safety shows you the difference it makes, and it’s quite stunning. Agency: Grey.

Download clip 1 (.mov, 3.09Mb) and clip 2 (.wmv, 2.01Mb)
Visit the site | via Houtlust

 
2 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

Leave a Reply

You must be logged in to post a comment.

 
 

  1. Houtlust

    April 7, 2006 at 11:19 pm

    Although it’s made very good, the idea is not new.
    See these from Bocca and Locomotive for the Danish Road Safety Council:
    http://www.locomotion.dk/uploads/l_film/23_filename_4631.mov
    http://www.locomotion.dk/uploads/l_film/26_filename_8654.mpg

    And this one made by Abbott Mead Vickers BBDO for the UK Department for Transport:
    http://www.thinkroadsafety.gov.uk

     

  2. Coolz0r

    April 7, 2006 at 11:22 pm

    Yeah, I saw those on your blog :) I just didn’t want to rip your entire content, but thanks for posting them here. I mucho gusto that :)