This is a great idea to advertise for a fitness club! In a local supermarket, the normal (plastic) grocery divider has been replaced with a solid, gold painted, metal bar that weighed over 15 kilos (33 pounds). A nice surprize for those shoppers when they realize they could do with some extra force. It’s also a catchy thing to do because you’ll take a second look at the divider when you notice how heavy it is, which brings the message in sight, obviously increasing the top of mind and brand awareness position. Brand: fitness chain Gold’s Gym.
Agency unknown
via Briefblog