Nice artwork :) I don’t know the creative brain behind it, but I do like the funny angle and the exponential degree of wetness. Not quite the thing you’d expect from a brand like Spontex, but animating for sure. Illustrates exactly what the point of the product is, be it with a satirical wink.
Copy: “Spontex – When you need to absorb more.”
Agency unknown.
I don’t know the agency that came up with this, but I’m quite entertained by seeing an execution like the one pictured below. The goal of this outdoor action is of course to make people aware of the National Sciences & Technology Expo at the Wellington Central Library (New Zealand) in December of last year. Nice work from down under, again. I love the humoristic take on the subject, simulating an experiment that went wrong and where the scientist has been catapulted (or maybe exploded). It would’ve been great to dig in a window dummy (mannequin) a few yards next to this outdoor, dressed up as a scientist. Head down in the ground, a little smoke from the feet. Heheh. Sorry, I’m letting myself go a bit. That’s what happens on a Friday :)
Copy: “To see the experiments that did work, visit the national sciences and technology expo”
via SeaSpace
This one is really cute. The hand on the car is what was missing in the Matchbox campaign I blogged a little while ago. I like this because of the looks, and the idea is really good. The hand might have been a bit bigger to make it look a little more realistic, but this is certainly already a very nice start.
Agency: Leo Burnett, Singapore
Creative Director: Steve Straw
Art director: David Joubert
Copywriter: Jatinder Sandhu
Account Service: Jolynn Wong
Via: AdsOfTheWorld
Yesterday Steve from Adrants blogged about a Lamborghini parked on top of a few tea cups. The image he posted was not really clear, so I surfed around a bit and came up with this set of pics, illustrating the outdoor action a bit more. As already stated, it seems rather pointless, yet impressive, to put a sports car on a table, supported by 4 cups. I still don’t get the link between the ugly green color and the rest of the tableware, but hey, it’s marketing. What did you expect? Done by Canadian china chain William Ashley in an effort to attract attention to the flagship store during the Toronto Film Festival Week in Canada.
Unlike Virgin Digital’s Viral Music Quiz or Absolut’s 82 Bottles game, this game from M&M’s is a hard nut to crack. “Dark Chocolate” invites you to locate 50 hidden horror movies by following the visual clues. Each movie title is represented by a visual riddle in the painting and you can use your mouse to ‘get around’ within the painting itself. Using the ‘X’ and ‘Z’ key you can zoom in or out on the details (or by clicking the ‘+’ and ‘-’). If you think you’re on to something, click the clue and type your answer in the box. If it’s correct, the box will turn green. If it turns red it means you’re way off or that you’ve misspelled the title. Enjoy!
Check out the game | Thanks, Philipp
This series of ads must be part of a campaign I blogged earlier already, because it fits right in with the previous ads. Although they’re a bit less funny, they still appeal by using ‘facts of life’ of general interest, informing people of things they really didn’t know yet and doing so in a public area. The previous campaign had celebrities in it and included a funny statement next to the images and I liked that more, but this campaign is also kind of attractive. It’s a good conversation starter when you’re waiting at those bus stops… especially the third one, with the hair. Eww.
Agency: Rethink (?)
Via: AdsOfTheWorld
Previous Science World campaign
Another good campaign from Canada: JWT Toronto placed stickers on the covers of magazines in doctor’s waiting rooms, sponsored by Purell, a hand sanitizer from Pfizer. The stickers have a copy like: “Thumbed through by sick people since September 2005, “Gently sneezed on since October 2002″ and “Exposing patients to more than germs since November 1998.” The idea is really good, but I have my reasonable doubts over the fact that patients are made aware of the fact that they actually are exposed to even more ‘germs’ than they already have been. On the other hand it’s a good thing because it also makes people aware of the fact that they need to wash their hands more often and after all, this week is national wash-your-hands week in the US. Just so you know.
WashYourHands is a campaign to improve hand hygiene, sponsored by Purell – a hand sanitizer from Pfizer. People could read the issue date through a hole in the stickers, giving the headline a bite, and reinforcing hand hygiene. Then washyourhands.tv trumpets Purell as a quick, convenient germ killer.
via Adverbox
We’ve had quite some campaigns for HotWheels these last months. Here’s an adorable image I hadn’t seen before, created by the Costa Rican department of Ogilvy & Mather. You just gotta love how they’ve used the ‘fast car needs beautiful girl’ theme by picking Barbie as a direct link to the world of toys. This is really good. Looks a completely ‘toyified’ still from a movie :)
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Barbie via BriefBlog