Cool Marketing Thoughts

This is a great idea to advertise for a fitness club! In a local supermarket, the normal (plastic) grocery divider has been replaced with a solid, gold painted, metal bar that weighed over 15 kilos (33 pounds). A nice surprize for those shoppers when they realize they could do with some extra force. It’s also a catchy thing to do because you’ll take a second look at the divider when you notice how heavy it is, which brings the message in sight, obviously increasing the top of mind and brand awareness position. Brand: fitness chain Gold’s Gym.

Agency unknown
via Briefblog

This is a very very cool design for an AXE promotion. It tops many ad campaigns with its strong visual. A picture that’s good enough for winning prizes in professional shows. Art, photography and advertising melt together. The story behind this visual is this one: “the ultimate sacrifice for an angel is to give up his/her wings and become a mortal human being. Wearing AXE, you’ll be so ‘darn hot’ that beautiful angels like the one pictured below will sacrifice their wings to be with you.”. [Southern Accent] dammit wheres my boots? [end Southern Accent]. Impressive picture, really.

Title: Fallen Angel
Agency: Lowe Bull, South Africa
Creative Director: Gareth Lessing
Art Directors: Tatjana Buisson, Gareth Lessing
Copywriter: PJ Eales
Photographer: Jason R
Retoucher: Gareth Lessing

For the Turkish Formula 1 Grand Prix of last August in Istanbul Park (between the 25th and the 27th), Petrol Ofisi ordered billboards with live-sized GP race-cars attached to them, vertically placed against buildings. Pretty cool stuff. The fact that they stick out of the billboard a little makes the difference. It wouldn’t have had the same effect if the car didn’t cross the border of the frame.

Other suspended cars on Marketing Thoughts:

• Vertical Mégane
• Hanging Cars

via Bliss

Nice artwork :) I don’t know the creative brain behind it, but I do like the funny angle and the exponential degree of wetness. Not quite the thing you’d expect from a brand like Spontex, but animating for sure. Illustrates exactly what the point of the product is, be it with a satirical wink.

Copy: “Spontex – When you need to absorb more.”

Agency unknown.

I don’t know the agency that came up with this, but I’m quite entertained by seeing an execution like the one pictured below. The goal of this outdoor action is of course to make people aware of the National Sciences & Technology Expo at the Wellington Central Library (New Zealand) in December of last year. Nice work from down under, again. I love the humoristic take on the subject, simulating an experiment that went wrong and where the scientist has been catapulted (or maybe exploded). It would’ve been great to dig in a window dummy (mannequin) a few yards next to this outdoor, dressed up as a scientist. Head down in the ground, a little smoke from the feet. Heheh. Sorry, I’m letting myself go a bit. That’s what happens on a Friday :)

Copy: “To see the experiments that did work, visit the national sciences and technology expo”

via SeaSpace