Cool Marketing Thoughts

Back in July I already posted about the ad for PETA where Dallas Cowboys cheerleader/Baywatch babe Bonnie-Jill Laflin posed to buck the rodeo. Last night while checking my mail, I came across an e-mail from Ben that had a dozen of PeTA ads in it, with the one from Jill Laflin included. Although I’m not quite sure they’ve all been launched at the same time, I thought I’d line them up here so you could get an overview. The messages in the ads go from “go vegetarian” to “don’t wear fur” with a lot of variations on the theme, so most likely these campaigns were spread over time.

Alicia Silverstone for PeTA
Copy:
“Pleather Yourself – PleatherYourself.com”

Bonnie-Jill Laflin for PeTA
Copy:
“Nobody Likes an Eight Second Ride – BuckTheRodeo.com”

BOSS Models for PeTA
Copy:
“Turn Your Back on Fur – FurIsDead.com

Kimberley Hefner for PeTA
Copy:
“I Want You to Go Vegetarian – Recruiting Now at GoVeg.com”

Kathy Najimy for PeTA
Copy:
“If You Need For to Keep Warm, You’ve Got Problems”
“There’s no bigger turn-off than insensitivity to animals – FurIsDead.com”

Sheryl Lee for PeTA
Copy:
“I wouldn’t be caught dead in fur – FurIsDead.com”

Carré Otis for PeTA
Copy:
“Try to Relate to Who’s On Your Plate”
“Make a Splash! Go Vegetarian – GoVeg.com”

Patricia Manterola for PeTA
Copy:
“Even the Mos Exotic Animals Don’t Belong Behind Bars”
“Boycott Animal Circuses – Circuses.com”

Charlotte Ross (NYPD Blue) for PeTA
Copy:
“I’d Rather Show My Buns Than Wear Fur – FurIsDead.com

”

Pamela Anderson for PeTA
Copy:
“Give Fur The Cold Shoulder – FurIsDead.com”

Dominique Swain for PeTA
Copy:
“I’d rather go naked than wear fur” (blackboard)
“Kindness Is a Class Act – FurIsDead.com”

Traci Bingham for PeTA
Copy:
“Have A Heart, Go Vegetarian” (logo)
“All Animals Have The Same Parts”
“For a Free Veg Starter Kit, Visit GoVeg.com”

Thanks, Ben

This is an awareness campaign done by the Sécurité Routière, the French institute for Road Safety. In this campaign, they’ve tried to point out the dangers of irresponsible driving behavior like burning the red traffic lights, speeding, not wearing seatbelts and ‘forgetting to indicate while turning’. The images are quite impressive, because they illustrate the effect of what happens when you’re not following the simple traffic rules that apply in these specific situations. Okay, there’s no blood. But there doesn’t have to be blood. With visuals like these, you get the picture even clearer. The theme of this campaign is: “In town, car accidents don’t just happen to cars”.

Agency unknown

Previous Road Safety campaigns on Marketing Thoughts:

• Road Safety I
• Toyota Rear View Camera
• Sticky Bus
• Wipe Off 5
• ICBC Counter Attack
• We Are All Pedestrians
• BoyRacer
• Horror Advertising

“During the summer, French political activists representing the conservative UMP party toured the beaches to attract new voters. Besides handing out conventional marketing stuff such as leaflets, t-shirts etc., the activists also gave away condoms and flip-flops. The flip-flops had the UMP imprint mirrored on the sole so they would leave the initials in the sand.” As much as I like the idea as a marketeer, I’ve seen this before and I’m not too convinced about this form of urban spam. Of course it’s just temporary and the prints will wash away with the next flood, but still… it’s too ‘up your face’, especially if you’re not supporting that specific political party and are at the beach. I’d really hate it if the place I went to was infested with imprints of a certain political party. It’s like saying: ‘we claim this beach’. And I don’t think anyone has the right to claim public space. Some places need to be preserved of politics for everyone, regardless of what they think or who they support. But that’s just my two cents.

No, I think I would’ve worn these and walked all over the other prints :)

Also: Jesus has some nice flip-flops too. Check it out.

UMP flip-flops via Guerrilla-Innovation | Flickr