A lot of clips lately. One better and more impressive than the other. This clip is called “Evolution” and it shows the transformation of what seems to be an average woman into a billboard hottie that promotes a cosmetic product, and yes, we all know that most of the women displayed in magazines have been ‘upgraded’ by Photoshoppers… but it’s really confronting when you see the modifications being done right before your eyes. Striking. On the one hand you’ve got to admire the talent of the make-up artists and the Photoshoppers… on the other hand we’ve got to admit that maybe the image of ‘the perfect woman’ is over-estimated and unreal to be kept in use. The consequences are that many girls try to become a reflection of what hasn’t been real anyway, which often leads to mental (and psychosomatic) issues. No, even the supermodels don’t look like supermodels all the time. Apparently, not everybody knows that (yet), which is why Dove is (succesfully) running the Campaign For Real Beauty, one of the USPs they’ve been holding on to for years already.
Clip from ReginaldPike | Part of the CampaignForRealBeauty
Agency: Ogilvy – Toronto, Canada
Client: Unilever
Creative Directors: Janet Kestin, Nancy Vonk
Art Director/Writer/Co-director: Tim Piper
Art Director: Mike Kirkland
Agency Producer: Brenda Surminski
Director: Yael Staav
Production House: Reginald Pike
Music: Vapor
Editor: Paul Gowan (Rogue)
Animation: Soho Post
Via: AdFreak
