Saatchi & Saatchi Brussels released a commercial ‘against littering’ earlier this week that reminded me a little of the XBox commercial where this kid flies through the air and grows old while flying, to then die and crash in his grave. The dude in this commercial flies as well, but more or less like a boomerang or a ball in a pinball machine. He also doesn’t die, which is cool, cuz he still needs to pick up his thrash. Pretty funny concept for this awareness campaign. It’s one of the best Flemish commercials I’ve seen in a while. Remember kids: thrash goes in the can… or else!
Tagline: “Are you scared of dustbins? – Litter goes in the dustbin.”
Site: indevuilbak.be
Agency: Saatchi & Saatchi, Brussels
Hat Tip: Bart Claeys