Cool Marketing Thoughts

[..] Then the idea came to me to cut out letters from an inner tube and glue them backwards to the bottom of sandals. When I walked from wet grass onto a wooden deck and the sandals left the words “Jesus loves you” all over, it was awesome. I knew God was directing a wonderful new way to proclaim His Love. End quote. Now let’s focus on this ‘walking’ idea.

I was checking out some stuff on the leading Dutch marketing site, as I came across some interesting thoughts about beach advertising from Erik van Roekel. These slippers, most likely inspired on the support a beach program, indeed have some great potential. Suppose some trademark like Pepsi or Nokia would hand these out as a summer stunt, perhaps in synergy with a promotional campaign, that would make it a real popular gadget.

The cons are of course that we infest our beautiful beaches with non-permanent ads if everybody starts offering it and that you wouldn’t see the message anymore if they are all mixed up and too numerous. But I haven’t seen it yet, so the first ten companies to do this would make it to the headlines in an instant for sure, thus creating a lot of free publicity.

Tim Nudd’s original post on [AdFreak]
The BeachBillboards [here]
Buy these way too cool Jesus-Loves-You-slippers [here]