“During the summer, French political activists representing the conservative UMP party toured the beaches to attract new voters. Besides handing out conventional marketing stuff such as leaflets, t-shirts etc., the activists also gave away condoms and flip-flops. The flip-flops had the UMP imprint mirrored on the sole so they would leave the initials in the sand.” As much as I like the idea as a marketeer, I’ve seen this before and I’m not too convinced about this form of urban spam. Of course it’s just temporary and the prints will wash away with the next flood, but still… it’s too ‘up your face’, especially if you’re not supporting that specific political party and are at the beach. I’d really hate it if the place I went to was infested with imprints of a certain political party. It’s like saying: ‘we claim this beach’. And I don’t think anyone has the right to claim public space. Some places need to be preserved of politics for everyone, regardless of what they think or who they support. But that’s just my two cents.
No, I think I would’ve worn these and walked all over the other prints :)
Also: Jesus has some nice flip-flops too. Check it out.
UMP flip-flops via Guerrilla-Innovation | Flickr