Cool Marketing Thoughts

These ads for the Minature/Model-Makers Fair in Vienna reminded me a lot of the British art project ‘Little People’. Nevertheless, the execution is very cute and attractive and certainly an eye-catcher for those who are confronted with it. Given the tininess of the project, I wonder if the little puppets were attached to the surface they were placed on, because I think a lot of people would just take it home and the larger part of the target audience wouldn’t have had the chance to be exposed to the message in this form. Obviously posters and billboards would cover this, but still… it’s the idea that counts.

Agency: Jung von Matt/Donau (Vienna)
Advertiser: Reed Messe Vienna
Creative Directors: Andreas Putz, Gerd Schulte-Doeinghaus
Art Director: Eva Ortner
Copywriter: Helena Giokas
Photographer/Illustrator: Jork Weismann
Shortlisted for the Golden Drum Awards

From the Golden Drum shortlist are these ads for a washing detergent from Procter & Gamble. This is a keen way to illustrate the effect of washing your favorite t-shirt far too often with no color-protection. As much as I like the images and admire the creative output, what I’m missing here is a decent product placement. A missed opportunity for the brand to promote the product it actually wants to promote. A small logo in the corner of the images would’ve been enough. Now I’m stuck with some nice ads of which I don’t even know what product they represent. I’m guessing Ariel or something like that.

Agency: Saatchi & Saatchi (Budapest)
Advertiser: Procter & Gamble
Creative Director: János Debreceni
Art Director: Sándor Haszon
Copywriter: László Nagy

From the Duval Guillaume agency in Antwerp comes this piece of dreamy video for Ché Magazine in which female tennis players exchange shirts at the end of the game, just like soccer players do when the match is finished. This clip is part of the “Let’s Keep Dreaming of A Better World” campaign. There’s not much more to add. I don’t think it’s really good, it’s just ‘typically’ and ’somewhat funny’, but hey – it must be me.

Here’s the link to the changing shirts video.

Other campaigns for Ché Magazine on Marketing Thoughts:

• Ché Counter Posters
• Ché Magazine Print Ads

Seen on AdRants

I’ve seen this concept before for Theramed (check this post). The idea is pretty simple: you take a poster, put a face on it, stretch the face, cut out the mouth and place the poster on a wall. Where the mouth used to be, you’ll see the print of the stones of the wall the poster is placed on to market a dental product or service. Not a prize-winning entry, and probably the last of these I’ll write about. But I just had to add it to the archive to have two examples of the technique. Didn’t make it beyond the Golden Drum shortlist, obviously.

Agency: Original
Advertiser: Dentist Tea Bon

Heheh, this ad for PlayStation 2 says so many things… in most games you play you get three lives, which also means you have three deaths coming up, and they’ll be waiting just around the corner, ready to surprize you when you least expect it. Horrific, cruel and yet appealing. Typically something for PlayStation. It didn’t receive an award, but it got shortlisted at the Golden Drum Awards. Good enough for that extra bit of attention this ad deserves. Notice the cup of coffee on the table, it’s one of those fine details that make the ad so great. They’ll wait patiently for you to screw up your game. :)

Agency: TBWA\MERLIN
Advertiser: Sony PlayStation
Creative Director: Cristian Munteanu
Art Director: Catalin Rucareanu
Copywriter: Cristian Munteanu
Photographer/Illustrator: Carioca