Cool Marketing Thoughts

These ads for the Minature/Model-Makers Fair in Vienna reminded me a lot of the British art project ‘Little People’. Nevertheless, the execution is very cute and attractive and certainly an eye-catcher for those who are confronted with it. Given the tininess of the project, I wonder if the little puppets were attached to the surface they were placed on, because I think a lot of people would just take it home and the larger part of the target audience wouldn’t have had the chance to be exposed to the message in this form. Obviously posters and billboards would cover this, but still… it’s the idea that counts.

Agency: Jung von Matt/Donau (Vienna)
Advertiser: Reed Messe Vienna
Creative Directors: Andreas Putz, Gerd Schulte-Doeinghaus
Art Director: Eva Ortner
Copywriter: Helena Giokas
Photographer/Illustrator: Jork Weismann
Shortlisted for the Golden Drum Awards