Theramed Guerrilla

03 Jul 2006

BBDO Dusseldorf came up with a creative way to promote the Theramed whitening toothpaste. They’ve cut out the mouth of the woman on the posters and hung them agains various walls, creating one very dirty ‘bricky’ smile. Some twisted thinking, but very effective. I really like the campaign. It totally grabs your focus if you see it in the streets because it’s totally not what you expect from a poster with a nice woman on it. Funky attention snatcher, I say.

Theramed Teeth 1

Theramed Teeth 2

Theramed Teeth 3

Theramed Teeth 4

via Adverbox


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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