Ché is a Belgian magazine which focuses on Men and what they’re interested in. Most of the time you could say it’s women, fast cars, cool gadgets and some other trivial things. It’s a good magazine and it had some great campaigns, like the ones featured below. The first ad is new to me, and Kris windowshopped it at SeaSpace, which is weird because it’s on the other side of the world. The other two are older ads which were created by Duval Guillaume Antwerp, and I had them in my archive in a tinier form. Luckily Kris kept the big sized images, so I uploaded them to Flickr. Enjoy some nice Belgian advertising!
Women Console
Squeeze Here Please
Women’s Lane
Ché: “Let’s keep on dreaming of a better world.”
Thanks, Kris (‘CrossTheBreeze)
Jim
June 12, 2006 at 7:45 pm
Am I supposed to be offended by these, because I’m not.
Coolz0r
June 12, 2006 at 9:45 pm
Your name is Jim, unless that’s the last step in your sex change and you’re on your way to becoming a feminist, no – you’re not supposed to be offended. It’s humor.
Randy Charles Morin
June 12, 2006 at 9:49 pm
Most controllers these days are wireless. It’s kinda weird seeing that controller attached directly to the box.
Coolz0r
June 12, 2006 at 9:51 pm
You think the controller is offended ? :)
Randy Charles Morin
June 12, 2006 at 10:36 pm
I’d say yes. The controller looks gay and has a protrusion sticking in her button.
» Ché Counter Posters - Coolz0r - Marketing Thoughts
September 7, 2006 at 7:26 am
[...] Older campaign for Ché [...]
» Changing Shirts - Coolz0r - Marketing Thoughts
October 13, 2006 at 1:03 pm
[...] Ché Magazine Print Ads [...]
» Sleep Tight Tonight - Coolz0r - Marketing Thoughts
February 12, 2007 at 8:43 pm
[...] Keep On Dreaming Of A Better World [...]
Perry de Havilland
March 1, 2007 at 6:53 pm
I am not offended, I just have no idea what point is being made here. I am sure it must seem either profound or funny to someone.
Jenna
April 2, 2007 at 12:37 am
Notice all these comments are from men…you are obviously not married.
$$$*******N A T E** D O G G*** Y A*** D I I G ****$$$
May 8, 2007 at 7:07 pm
whats really gooooood …. these girls is fine holla back
ambientdefocus weblog » Blog Archive » ché magazine
December 16, 2007 at 7:32 pm
[...] преди време бях попаднал на няколко реклами на едно белгийско списание ché, днес трябваше да ги покажа на познат, ама явно съм забравил да си ги блогна. та се налагаше да ровя пак. ché adv 1 ché adv 2 ché adv 3 [...]
nizar
December 30, 2007 at 8:06 pm
thanks for these pic and liketo me for one
Cleo
March 6, 2008 at 11:59 pm
Who makes these ads?!?
Obviously not women thats for sure.
Ella
March 19, 2008 at 11:02 pm
How sad?
A lane just for women, sexist much?
The first picture might be a ‘mans’ ideal World. If it is the mans ideal world, then someone help them. Women are temption to men, they can’t accept their beauty. Its quite sad.
Myra
April 8, 2008 at 11:53 pm
Dispicable and childish smut.