I’ve seen this concept before for Theramed (check this post). The idea is pretty simple: you take a poster, put a face on it, stretch the face, cut out the mouth and place the poster on a wall. Where the mouth used to be, you’ll see the print of the stones of the wall the poster is placed on to market a dental product or service. Not a prize-winning entry, and probably the last of these I’ll write about. But I just had to add it to the archive to have two examples of the technique. Didn’t make it beyond the Golden Drum shortlist, obviously.
Agency: Original
Advertiser: Dentist Tea Bon