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Ché Counter Posters

07 Sep 2006

AdRants pointed to a nice campaign done by the Antwerp section of Duval Guillaume for Ché Magazine while I was riding camel-alike creatures (but with one bump less). The campaign is quite funny and consisted of posters that were hung on the counters of the newspaper stores, creating the illusion of sexy ladies on bar stools. An eye-catching point-of-sales thingy that fits in very well with the previous “keep on dreaming of a better world” campaigns.

Che 1

Che 2

Che 3

Client: Ché
Title: Sexy legs
Agency : Duval Guillaume Antwerp
Creatives Directors: Geoffrey Hantson, Dirk Domen
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Agency Producer: Carole Michels
Account: Patrick Clymans
Media: POS

Large image on Flickr.

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6 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. Mike

    September 7, 2006 at 8:58 am

    FYI
    Camel with one bump is generally referred to as camel as well in English, although dromedary exists…
    The campaign is hilariously good. Imagine an 80 year old lady standing behind the counter ;-)

     

  2. Silviu Savin - Personal Blog » Ad campaign

    September 7, 2006 at 10:43 am

    [...] Simplu, fun, memorabil, etc.. http://blog.coolz0r.com/2006/09/07/che-counter-posters/ [...]

     

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    September 12, 2006 at 2:45 pm

    [...] Via: Coolz0r [...]

     

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