Whoah! Bravia!

29 Jul 2006

Check out what Sony’s pulling for the next Bravia ad! Damn impressive! This is going to be fun to watch! Those guys from Fallon attached paint bombs to a deserted buiding and made them explode. I can’t wait to see the entire clip. 70,000 liters (18 and a half thousand gallons) of paint were blown up by a clown. Glasgow’s Queen’s Court, Toryglen, will never be the same again. :)

Sony Bravia

The clip will be aired really soon on the site. Stay tuned for that.

The partial result, the explosion on itself, unedited, is already available on YouTube, filmed by some Glasgow resident. Pictures of the making of and aftermath have been uploaded to Flickr, so check that out as well. Apparently they’ve also made paint-fountains in the near surroundings of the building, as an extension of the colorful event:

Sony Bravia

(picture by Briggaitman)

70,000 litres of paint
358 single bottle bombs
33 sextuple air cluster bombs
22 Triple hung cluster bombs
268 mortars
33 Triple Mortars
22 Double mortars
358 meters of weld
330 meters of steel pipe
57 km of copper wire

Also check out the pictures on the Bravia site!


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing, Video


Leave a Reply

You must be logged in to post a comment.

  1. Piers Fawkes

    July 31, 2006 at 2:11 am

    if you want some more background info – check the interview we had with the Sony exec behind this campaign:


  2. » The New Bravia Advert Is Live - Coolz0r - Marketing Thoughts

    October 17, 2006 at 11:53 am

    [...] Whoah Bravia! [...]

  3. Jatlog » 70.000 liter verf

    April 4, 2007 at 11:14 pm

    [...] Geschaapt van: Marketing facts en die heeft het weer geschaapt van Coolz0r [...]