The promo team for Sony Bravia sent out an e-mail, announcing the launch of the teaser for the commercial. This must be the most anticipated commercial on the web by now. Buried deep in post production for weeks, Sony BRAVIA’s new Paint advert is about to emerge next week for its first airing. As promised, bloggers can have a sneak – behind the scenes – peek, and I downloaded the clip and uploaded it to Yahoo! Video, since the Google clips all of the sudden started messing up my design.
The actual advert will get its first airing on site early morning on Tuesday the 17th with its TV launch at 8.45pm GMT. Enjoy the teaser :)
There’s also a new batch of pictures that have been uploaded to their gallery, so check those out as well.
Thanks, Kate
Previous Bravia posts on Marketing Thoughts:
Reid
October 17, 2006 at 8:03 pm
Dear Sony Bravia,
You amazed me in 2006 with your epic branded video for the Sony Bravia, when you dumped 200,000 bouncing balls down the treacherously steep hills of San Francisco. The pairing of the Jose Gonzalez cover of “Heartbeats” for the music was absolutely superb.
Now, oh my dear Sony Bravia, now, you have truly brought me into a sorrow. After months of anticipation, you gave us this ad.
Not only have you failed to create the magical experience you did so well with your first ad, you even stooped as low to beleaguer an ever-tired classical song.
What made the first commercial such a massive hit? You created a feeling of wonderment, romanticism, nostalgia, curiosity, and provided everyone with a brief moment of inflection. Not only that, but the visual stimulation of watching thousands upon thousands of rainbow colored super balls bounce up and down in slow motion along the San Francisco hillsides was incredible. You provoked excitement, intrigue, and inspiration for all those that watched.
Why Sony Bravia, have you let us down with your ad, or should I say pathetic excuse for branded entertainment. I waited patiently for this ad to be produced, and now I am in a state of utter disappointment.
In the words of Derek Zoolander’s father, Larry Zoolander, “You’re dead to me boy [Sony Bravia]. You’re more dead to me than your dead mother.”
Sincerely,
-R
Coolz0r
October 17, 2006 at 8:39 pm
Okay, Reid, you do realize you posted this in the section of the ‘trailer’ of the commercial, yeah? OMG I just realized. We now have trailers for commercials. Hmmm. Wicked.
Anyway, I was wondering if you were talking about the actual ad, and if so, should I move your comment there?