This anti-smoking campaign caught my attention while scrolling the list of Bronze winners at the Golden Drum Awards. You have to look twice before you actually see it (at least I had to). The rope from the gallows is made out of ashes and cigarette butts and indicates the slow suicide a smoker gets himself into. Creepy but effective. Not quite the sight you want to be enjoying while you’re waiting for the bus.
Agency: Bob Helsinki, Helsinki, Finland
Advertiser: Cancer Society of Finland
Art Director: Joni Kukkohovi
Copywriter: Mira Olsson
Graphic Designer: Minna Kommeri
Account Director: Heli Holttinen
Account Manager: Pia Koivisto
Planner: Anna Moilanen