Heheh, this ad for PlayStation 2 says so many things… in most games you play you get three lives, which also means you have three deaths coming up, and they’ll be waiting just around the corner, ready to surprize you when you least expect it. Horrific, cruel and yet appealing. Typically something for PlayStation. It didn’t receive an award, but it got shortlisted at the Golden Drum Awards. Good enough for that extra bit of attention this ad deserves. Notice the cup of coffee on the table, it’s one of those fine details that make the ad so great. They’ll wait patiently for you to screw up your game. :)
Agency: TBWA\MERLIN
Advertiser: Sony PlayStation
Creative Director: Cristian Munteanu
Art Director: Catalin Rucareanu
Copywriter: Cristian Munteanu
Photographer/Illustrator: Carioca
albeenah
October 13, 2006 at 12:54 pm
hehe….u finally took a look at “my side of town”…U should see the huge billboard with this one high up along a freeway…it’s enough to make any driver turn his head and actually meat one of those three black hooded dudes ;)
The Golden Rose was won by the Romanian branch of McCann so …these days…I’m a proud to be a Romanian working in advertising …www.iqads.ro…is a site you could find lots more work from our native creatives ;)
stijn
October 13, 2006 at 11:56 pm
Thanks for the explanation. I’m not a gamer so if it wasn’t for you I would’ve missed the point. Really a great and smart ad when you think about it. I’m guessing a gamer came up with this one.
Nish
October 16, 2006 at 12:24 pm
stijin has said what I wanted to.
cosmin
October 16, 2006 at 1:10 pm
Long live ghosts …