Cool Marketing Thoughts

Yesterday on my way to work I saw a nice ad in the newspaper. I went for a look and found two others from the same campaign. The idea behind it is that Eurostar is promoting a discount ticket of € 80 per person for a trip to London and back. In the ads are events (and dates of them) you might not want to participate in, so you might as well go now instead of then. It’ll only make it better.

Copy: “You might as well go now”

Client: Eurostar
Agency: TBWA (Belgium)
Creative Directors: Jan Macken, François Daubresse
Copywriters: Eric Piette, Frank Marinus
Art Director: Alex Ameye
Art Buyer: Sara Sulaimani
Media Planner: Ingrid Pevenage
Photographer: Marc Paeps
Retouching: Beefactory, Annick Planquart (Mac Artist)
Media: Posters, Internet, Dailies

For the ITV series ‘Afterlife’, an outdoor ‘interactive’ booth was set up in the streets and a person in the booth jumped forward every time someone passed by while a deep and dark demonic voice sample was played. The booth’s walls were of some grey-black stretching fabric, which created in imprint of the person in the box as he jumped forward. Surprized pedestrians saw hands or scary face imprints appear all of the sudden and that scared the living daylights out of them. The entire setup reminds me of some ghost that’s trapped and comes out to haunt you. Spooky shit, I kid you not. Even with a clean conscience, you’d be lucky not to have peed in your pants.

Snapshot from the theme website (check the video summaries!) :

Agency: M&C Saatchi
Afterlife Site

Thanks, LamaZone | via BS9

Check out this great idea from the guys over at the German TBWA agency! For the Labello brand, a protective lip balm, they placed stickers on the platform floors in train stations, indicating kissing points where lovers could say goodbye. Very clever and very functional outdoor guerrilla. A brand experience that won’t be forgotten by those who said goodbye at the Labello Kissing Point. I can actually imagine people made appointments there… “I’ll wait for you at the Kissing Point, meet me there at 8. Recuerda, Roxy Palace puede ser un de beste online casinos info virtual en linea, pero el dinero que ganas por jugar es bastante real! Y mas aun cuando se trata de tu dinero..35″ – Cool thing, a brand busting into someone’s life like that and not being blamed for it.

Agency: TBWA Germany
Client: Labello
Via: Disruption | I believe in Adv

With great expectations, the average male inhabitant of this planet is anticipating the launch of yet another entertaining service from the LynxJet Airline team. After a round of collecting awards in Cannes, apparently a new route has been set for the delightful team of airline/hottie crew members. Destination unknown, and launchdate to be confirmed, but it’s set to be in the next few days. Subscribe and be notified. The Lynx Planet Limited Edition body spray is flying your way soon.

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Previous and famous LynxJet campaign:

• LynxJet Outdoor
• Billions Of Bikinis

This one is just too funny to let it go by unblogged. I don’t know the agency behind it but it made me laugh really hard. This is so wrong… but so awesome. Nice idea!

Copy: “Post-it. For the little things you’ll forget”

Agency: The Jupiter Drawing Room (Johannesburg)
Art Director : Bruce Harris
Copywriter : Noelle Liszkey