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Afterlife Ambient

18 Oct 2006

For the ITV series ‘Afterlife’, an outdoor ‘interactive’ booth was set up in the streets and a person in the booth jumped forward every time someone passed by while a deep and dark demonic voice sample was played. The booth’s walls were of some grey-black stretching fabric, which created in imprint of the person in the box as he jumped forward. Surprized pedestrians saw hands or scary face imprints appear all of the sudden and that scared the living daylights out of them. The entire setup reminds me of some ghost that’s trapped and comes out to haunt you. Spooky shit, I kid you not. Even with a clean conscience, you’d be lucky not to have peed in your pants.

Snapshot from the theme website (check the video summaries!) :

Afterlife on ITV 1

Agency: M&C Saatchi
Afterlife Site

Thanks, LamaZone | via BS9

 
2 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. crowolf

    October 18, 2006 at 8:13 am

    I like this one, the entire look and feel of the booth would totally fit into my bedroom :P
    Just leave the ghost, I’d still like to sleep at night.

     
  2. lamazone

    October 19, 2006 at 8:18 am

    You’re more than welcome! ;o)