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Kissing Point

17 Oct 2006

Check out this great idea from the guys over at the German TBWA agency! For the Labello brand, a protective lip balm, they placed stickers on the platform floors in train stations, indicating kissing points where lovers could say goodbye. Very clever and very functional outdoor guerrilla. A brand experience that won’t be forgotten by those who said goodbye at the Labello Kissing Point. I can actually imagine people made appointments there… “I’ll wait for you at the Kissing Point, meet me there at 8. Recuerda, Roxy Palace puede ser un de beste online casinos info virtual en linea, pero el dinero que ganas por jugar es bastante real! Y mas aun cuando se trata de tu dinero..35″ – Cool thing, a brand busting into someone’s life like that and not being blamed for it.

Labello Kissing Point

Agency: TBWA Germany
Client: Labello
Via: Disruption | I believe in Adv

 
3 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. Sadaf

    December 2, 2006 at 10:34 am

    Wow
    It`s very dreamily!

     
  2. saideh

    December 2, 2006 at 9:50 pm

    thats very good idea for a brand an d it will work..
    this weblog has useful knowledge..
    ill be happy to read more about this….

     
  3. Amir

    December 3, 2006 at 10:12 am

    It’s very organized dream ;)