RSS
 

Lynx Billions Of Bikinis

22 Jun 2006

Dave caught the unique peek of the Lynx Billions of Bikinis commercial that aired right before England played against Sweden. the clip was broadcasted on ITV1, and it is said it won’t be shown anywhere else. Ever. How nice of Dave to have put it online. I’ll mirror his file here. Thanks to AdRants for the pointer. There’s a mini-version of the clip available at the Lynx website.

wmode="transparent data="http://www.coolmarketingthoughts.com/flash/flvplayer.swf?file=http://www.coolmarketingthoughts.com/flash/files/lynxbillions.flv">

Somewhere in March I posted a clip of the Lynx Jet, a commercial that was part of a campaign that had its own website: lynxjet.com. This campaign got an award in Cannes for Best Integrated Promotional Campaign. Congrats to the LOWE HUNT agency in Sydney. Nice work.

Update: BriefBlog has a nice roundup of the Lynxjet campaign with very cute pictures of the promo team and screenshots of the website.

Promo Team Lynx Australia
 
3 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing, Video

 

Leave a Reply

You must be logged in to post a comment.

  1. Hans

    June 26, 2006 at 3:39 pm

    Who had the idea first ???

    “Billions of real men” so to say.

    http://www.bavaria.nl/men/index.html

     
  2. » Lynx Outdoor - Coolz0r - Marketing Thoughts

    June 27, 2006 at 10:51 pm

    [...] As discussed earlier on this blog, the Lynxjet campaign received the grand-prix in the Media Lions category for best integration of cross-media. Part of that campaign are these three outdoor ads that received a bronze lion. Very cute, nothing too special but an essential part of the campaign. Lovely ladies and a good promotion for the concept, without any doubt. [...]

     
  3. » New LynxJet Planet Coming Up - Coolz0r - Marketing Thoughts

    October 17, 2006 at 4:22 pm

    [...] Billions Of Bikinis [...]