As discussed earlier on this blog, the Lynxjet campaign received the grand-prix in the Media Lions category for best integration of cross-media. Part of that cross-media project are these three outdoor ads that received a bronze lion. Very cute, nothing too special but an essential part of the campaign. Lovely ladies and a good promotion for the concept, without any doubt.
Category: Cosmetics & Beauty
Advertiser: Unilever
Product or Service: Lynx Deodorant
Advertising Agency, City: Lowe Hunt, Sydney
Country: Australia
Creative Director: Adam Lance/Lionel Hunt
Copywriter: Adam Lance/Howard Collinge/Michael Canning
Art Director: Dejan Rasic/Simone Brandse
Photographer: Stephen Stewart
Account Supervisor: Peter Randeria
Advertiser’s Supervisor: Sharon Parker
Other Credits: Electric Art – Retouches
» New LynxJet Planet Coming Up - Coolz0r - Marketing Thoughts
October 17, 2006 at 4:21 pm
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