Yesterday on my way to work I saw a nice ad in the newspaper. I went for a look and found two others from the same campaign. The idea behind it is that Eurostar is promoting a discount ticket of € 80 per person for a trip to London and back. In the ads are events (and dates of them) you might not want to participate in, so you might as well go now instead of then. It’ll only make it better.
Copy: “You might as well go now”
Client: Eurostar
Agency: TBWA (Belgium)
Creative Directors: Jan Macken, François Daubresse
Copywriters: Eric Piette, Frank Marinus
Art Director: Alex Ameye
Art Buyer: Sara Sulaimani
Media Planner: Ingrid Pevenage
Photographer: Marc Paeps
Retouching: Beefactory, Annick Planquart (Mac Artist)
Media: Posters, Internet, Dailies