Here’s a cool ‘think out of the box’ billboard for FedEx Express, created by BBDO Bangkok. The tagline is “Stairway to heaven” which is probably a way to illustrate just how far these guys go to deliver the package to the right person. Nice thinking. Hadn’t seen this one before.
via Marketing Post
Like I already said with the ads from Matchbox, I have a soft spot for toy cars. These ads from Hot Wheels are even better. I know they’ve been going around the ad blogs a little while ago, and I saved the images back then, but I wanted to add them to my own archive. I like these ads because they really tempt the viewer to think about what he sees. If you put yourself in the spot of a young boy and think functionally, you’ll see what the ads are trying to prove. It’s in the details, really, and I like that a lot.
via A/D Goodness
Check out this super cool branded site for Snickers, choc’ full of hiphop beats, playaz ‘n playa hataz and the obligatory bling blizzle ‘n shizzle. Nice move from Snickers, really. They’ve split up the story into five episodes of which the first one is live right about now. The second one is planned for June 29th, the 3rd for July 20th, the 4th for August 10th and the last one for September 8th. The campaign is quite long so it seems, it spreads over 4 months. I’m curious what else they’ve got up their sleeve besides this to fill up the gaps…
Agency unknown
Check out the Instant Def site from Snickers | via MouseOver
Talking about Snickers, here’s an old ad in true street-style that popped out of the box recently:
Copy: “One down, 205 bones to go”
Agency: AMV BBDO
For both campaigns: Agency unknown, fill me in if you have more details. Thanks, Brandie
IKEA’s got the taste for guerrilla and street marketing big time. In the ‘a little fabric makes a big difference’ campaign, they went around and covered everyday objects from the street with a little fabric and left a note with the campaign slogan. Dressing up the city furniture (like street bench, garbage cans) and bike seats, they made the world look a little less dull. They’ve also turned the inside of a train coach into a comfy looking salon. Nice work.
via Marketallica
Agency: Forsman & Bodenfors, Sweden
Related posts on Marketing Thoughts:
Absolut IKEA NY
Pimp My Bus Stop
IKEA Interactive: Office Planner
IKEA Screamer Ad
IKEA Outdoor Showcase (Japan)
Dammit, A/D Goodness beat me to it, cuz I scheduled these for tonight :) Anyways, the more the merrier. I’ve always loved skateboarding and snowboarding. Since I was like 15 or so, I started buying magazines like Thrasher, SLAP & TransWorldSkateboarding (Also TransWorldSnowboarding). I learned my moves from the sequel-photography that showed a trick in 15 to 20 frames within the same picture. Studying those moves, I’d try to imitate them, very often landing face down on the asphalt. Then I broke my arm and I kind of chickened out every time I’d have to pull something. The ‘No Fear’ factor made place for an ‘I hope I don’t break anything cuz I have to do this or that’ feeling and that kind of ruined the fun. I quit when I was 21 and I’ve always thought I’d go back to skateboarding ‘once’, but now I’m approaching my thirties so I think I’ll look like an overaged teen that couldn’t let go of his puberty. I think I’ll stick to snowboarding once a year. At least the powder breaks your fall. That said, here are some ads for Division East, the skate store in Montclair, NJ. I really like the way the pick on the sequel photograpy :) Quite humorous.
There’s a 4th one over at A/D Goodness
Agency: Saatchi & Saatchi, New York
Copy: “Stop Your Sucking”
Stella Artois launched a newsletter and festival game to kick off the summer. Goal of the game is to have (registered) users set up a virtual tent on the Stella online festival field. The users then have to invite as many friends as possible, and if their tent is the biggest (with the most users) they get hundreds of tickets to divide amongst their friends, thus making them the most popular dude or dudette in Belgium (or The Netherlands) or maybe even in the whole world.
The idea was that Stella Artois, as a sponsor of a lot of festivals in Belgium, would let the brand fans have the tickets divided amongst their friends, contrary to what happens every year, namely that the sponsor decides who would get tickets and who wouldn’t. Another (and the main) reason was that Stella Artois needed to expand their database with new leads. And what better way to do that then by means of a viral game?
Registration for Dutch speaking folks | French speaking folks
Go to Stella-Artois.be
Agency: i-merge
Creative Director: Vincent Jansen
Art Director: Wim Bruyninckx
Flash Dev: Katsu Nagatani
This billboard was made for the Surfrider Foundation, a non-profit environmental organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches for all people, through conservation, activism, research and education. The billboard for the awareness campaign shown below won bronze at the One Show, 2006. Garbage which was found at Redondo Beach (U.S.) on august 21, 2005 (just one day!) has been stuffed together on a billboard. I think it’s simply shocking.
Agency Saatchi & Saatchi Los Angeles. | via Houtlust | Coloribus
Normally kids are very active when they have to eat or sit still at the table. Not with Harry’s bread. Look at this adorable ad and you’ll agree that this must be a candidate for the cutest ad of the year. :) So simple, so beatiful and an image that beats the best copywriter skills. This is something to put in a frame to hang it in your kitchen, really. Funny how there seems to be a meme that’s been started, with ads that picture sleeping kids.
Copy: “Harry’s bread. Nice and soft.”
Harry’s Bread | via Marketing Post