Check out this super cool branded site for Snickers, choc’ full of hiphop beats, playaz ‘n playa hataz and the obligatory bling blizzle ‘n shizzle. Nice move from Snickers, really. They’ve split up the story into five episodes of which the first one is live right about now. The second one is planned for June 29th, the 3rd for July 20th, the 4th for August 10th and the last one for September 8th. The campaign is quite long so it seems, it spreads over 4 months. I’m curious what else they’ve got up their sleeve besides this to fill up the gaps…
Agency unknown
Check out the Instant Def site from Snickers | via MouseOver
Talking about Snickers, here’s an old ad in true street-style that popped out of the box recently:
Copy: “One down, 205 bones to go”
Agency: AMV BBDO
For both campaigns: Agency unknown, fill me in if you have more details. Thanks, Brandie
brandie
June 13, 2006 at 1:19 pm
The press ad was from AMV BBDO
Coolz0r
June 13, 2006 at 1:22 pm
Thanks !
Robin Wauters
June 13, 2006 at 1:34 pm
The concept of the website and the “digisodes” come from BBDO New York
daan
June 13, 2006 at 2:08 pm
Interesting site.
But, even though they are corporate America’s leading musical partner, it’s kind of ironic that Snickers uses the Black Eyed Peas (you did notice that, right, Coolz0r? ;) in this campaign. Considering that BEP themselves have knowingly sold out on their last two albums with songs like “My Humps”, they’re not exactly the ideal proponents of “real hiphop”. But ,then again, I think most people just won’t care.
Coolz0r
June 13, 2006 at 2:42 pm
To be honest, I didn’t notice it. Like you said: who cares? :)