IKEA’s got the taste for guerrilla and street marketing big time. In the ‘a little fabric makes a big difference’ campaign, they went around and covered everyday objects from the street with a little fabric and left a note with the campaign slogan. Dressing up the city furniture (like street bench, garbage cans) and bike seats, they made the world look a little less dull. They’ve also turned the inside of a train coach into a comfy looking salon. Nice work.
via Marketallica
Agency: Forsman & Bodenfors, Sweden
Related posts on Marketing Thoughts:
Absolut IKEA NY
Pimp My Bus Stop
IKEA Interactive: Office Planner
IKEA Screamer Ad
IKEA Outdoor Showcase (Japan)
» Ariel Billboard - Coolz0r - Marketing Thoughts
March 2, 2007 at 3:51 pm
[...] the way IKEA did with their ‘A Little Fabric Makes A Big Difference’ campaign, Ariel had this billboard dressed up with softish towely fabric to illustrate the effect [...]