Matchbox is a cool brand. I remember I used to play with those cars when I was young and innocent and imagined entire movies cruising around through the garden, making engine noises while I was exploring the unknown. Way before Indiana Jones came along with his catchy tune, I was already the great adventurer. Matchbox had something that touched any boy. I could spend hours and hours glazing through the racks at the supermarket and I still have my most precious and undamaged cars (all three of them) on a shelve in my room, for old time’s sake. But enough of this whining. Here are some clever street ads for a wicked brand:
I still had these cool other ads (I think they’re print ads, could be billboard too) that roamed around the blogs a little while ago. I’ll add them to the archive because they make a statement too. You see, at the regular car shows, there’s always some hottie that shows the car, wrapping herself on the hood and smiling to the men that walk by. Men then think: if I buy this car, these girls will love me. Matchbox knows that. So they looked for some girls and popped them on the hood of the fancy Matchbox cars:
Street ads found on 24, credits to the students of the Miami Ad School, Europe
» Nikko Minichamps - Coolz0r - Marketing Thoughts
September 22, 2006 at 10:28 am
[...] This one is really cute. The hand on the car is what was missing in the Matchbox campaign I blogged a little while ago. I like this because of the looks, and the idea is really good. The hand might have been a bit bigger to make it look a little more realistic, but this is certainly already a very nice start. [...]