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Archive for the ‘Campaigns’ Category

British Council

16 Jun 2006

This is in many ways pure and good advertising. Ogilvy did well with this one, seriously. The keen thoughts behind this ad illustrate the very meaning. It’s a playful and obvious image and it brings the message across without clutter. Why? Because if there’s one thing that’s typical for England, it’s the fact they adore tea, hence the tea bag in the feeding bottle. Then why is there a feeding bottle? Because the British Council is offering courses in English for beginners. It’s as simple as that. The British Council is in fact feeding you the English language, and probably some Culture as well. Beautiful. Just plain old beautiful.

British Council

Agency: Ogilvy Budapest
Art Directors: Gyorgy Varszegi/Dalbir Singh
Copywriter: Satbir Singh

 

Sonia Brava

15 Jun 2006

Seriously, this is the best spoof on the Sony Bravia campaign I’ve ever seen. Absolutely hilarious. It’s almost a ‘tribute of the idiots’, the ultimate take on an expensive commercial that has costed way to much editing time in the studios. This is going straight for gold :) Right-click the image to save the .mov file
(you might actually need Quicktime)

Sonia Brava

Sonia Brava – [2.33 Mb] | found on the TBWA blog

Related entries on Marketing Thoughts:

Sony Bravia
Swansea North Residents Association, Bravia Spoof

 

Dead But Alive

15 Jun 2006

I totally love this campaign for Rockaxis magazine, and I totally agree with Advertising For Peanuts. Really. These gods of music have died long ago, but they still live through the music they’ve made back then. One can only imagine what it would have been like if they should have lived longer. If they became fathers and grandfathers… What if their music would have matured as well? Would they still have been the icons they are today? Would they have influenced music as hard as they have done back then? I think it’s awesome ads can trigger these thoughts.

RockAxis 1

RockAxis 2

RockAxis 3

via iyi fikir

 

Mercedes Masterpiece

15 Jun 2006

This campaign for the Mercedes S-Class turns the car right into a classic work of art. Nice thinking. It seems familiar, but I can’t come up with any examples alike. Weird. Such a good idea, and nobody ever thought of it? That seems so unreal. Then again, the best ideas are often the most obvious ones. Whenever you can say: ‘jeez, I could’ve thought of that’ or ‘how come nobody ever did this?’ you can be sure the idea is pretty nifty. If anyone knows of similar campaigns, let me know in the comments. For now, I still think this is really nice.

S-Class Masterpiece 1

S-Class Masterpiece 2

S-Class Masterpiece 3

Copy: “The New S-Class | Masterpiece”
Agency: Y&R Israel

Thanks, Ben

 

Vintage Pizza Hut

14 Jun 2006

These ads are just great. I totally love ‘em. How many movies don’t you know where the pizza dude just happens to be at the wrong place on the wrong moment? -not counting porn, because then the pizza dude is mostly the ‘hung like a donkey’ guy on the right place, at the right time :) – I know dozens of those classics (no, not porn-classics)
[Damn, why do I always have to make it so difficult for myself?]

Pizza Hut played very well chosing that scenario for these ads. A-do-ra-ble. I can see why they used black and white ads to add up to the vintageness. It’s really on its place here. I don’t know the agency that did this, and the ads are a little bit older already, but this is good stuff ! Nothing beats a nice slice of pizza while sitting back to watch a movie. Pizza Hut was right to aim for this fact with this campaign.

Copy: “Pizza Hut * Part of Home-Movies”

Update: These ads won some awards at the One Show in 2005

Credits:

Art Directors: Alex Lim Thye Aun, Ali Shabaz
Writer: Ali Shabaz, Alex Lim Thye Aun
Creative Director: Francis Wee
Illustrator: Sin Eng Lee, Wishing Well
Photographer: Teo (Teo Studio), Nick (Corbis)
Client: Pizza Hut Singapore Pte Ltd
Agency: BBDO Singapore Pte Ltd / Singapore

 

Kill Bill Guerrilla

14 Jun 2006

This is a shocking guerrilla campaign for Z Studio, which would seem to be a local cinema or something in that direction. I like the way the guerrilla is executed, it’s damn catchy and it’ll stick. But on the other hand this might be ‘the edge’ and maybe a bit over it. I understand there needs to be a ’shock’ effect, and yes, the movie isn’t bloodless either… but I can imagine quite some people being in a severe state of shock if they saw the blood on the floor. I wonder how many times the cops were called.

Kill Bill

BEI confluence communication, Delhi.
Copywriter: Anisha Sarin,
Art: Bhavesh Kosambia

via 24

 

Absolut’s 82 Bottles

14 Jun 2006

It’s time for another puzzle game. After the 100 movies, it’s time for 82 bottles. In the image below, Absolut has hidden 82 vodka bottles. Can you find them all? Concept is that you have to be fast, select the bottles and tell your friends, so they can try to beat your time. Nice music on the site. It’s been on for about half an hour on the background and I’m still not tired of it. Test here:

Absolut 82 Bottles

Do it for real, against the clock on the Absolut site. | via A/D Goodness

 

Nike’s Nature

14 Jun 2006

This transparent billboard for Nike is about the last drop in my bucket of transparent billboards. I’ve had enough of these thingies. There’s been some cool concepts but the cow has been milked. Would somebody please change the meme? This execution isn’t special anymore. So, you’re looking at an empty frame that’s a little branded in the bottom right corner. Nice. Subtle. But what’s the message? Where’s the creativity compared to the transparent billboards of Amnesty International? Where’s the story? This might as well have been ad for Greenpeace or some local environmental movement. I might totally miss the message, though I can start to think about Nike connecting with nature, Nike opening a window to outdoor sports and so on. Maybe Nike says: this is a cool place to run. I agree. It looks nice. But if you keep in mind 3 out of 4 people are living in an urban environment, it just seems kind of pointless. Anyone?

Nike Run

via Billboardom