We’ve had quite some campaigns for HotWheels these last months. Here’s an adorable image I hadn’t seen before, created by the Costa Rican department of Ogilvy & Mather. You just gotta love how they’ve used the ‘fast car needs beautiful girl’ theme by picking Barbie as a direct link to the world of toys. This is really good. Looks a completely ‘toyified’ still from a movie :)
Related posts on Marketing Thoughts:
Barbie via BriefBlog