Cool Marketing Thoughts

Totally amazing campaign for Volkswagen Golf, the R32 model. Takes you right back to your childhood and reminds you very much of the cute miniature cars you used to play around with. What these ads say, in fact, is that with the speed the R32 provides, everything you pass will seem much shorter. You’ll be fast as hell. Nice thing to know is that there’s no speed limit on most highways in Germany (where the ads ran). It’s just that, from a certain speed on, your insurance company will stop covering you. But you’re free to take your car to the limit, contrary to all other countries in Europe. The land of ‘Schumi The Weltmeister’ (The F1 race king) is really very tolerant when it comes to speed. That’s why these ads actually make sense in Germany. If they ran the ads in Belgium, where speed is limited to 120 km/h (75 mph), the cars on the images below should have been 30% longer. :) – Golden Lion in the Press category.

Copy: “Overtake faster. The Golf R32 with 250 horsepower.”

Type Of Advertisement: Magazine
Category: Cars
Advertiser: Volkswagen
Product or Service: VW Golf R32
Advertising Agency: DDB Dusseldorf
Country: Germany
Creative Director: Raphael Milczarek/Heiko Freyland/Eric Schoeffler
Copywriter: Heiko Freyland/Felix Lemcke
Art Director: Raphael Milczarek/Fabian Kirner
Photographer: Eberhard Sauer/Uwe Duttmann
Illustrator: Stefan Kranefeld
Account Supervisor: Benjamin Reininger/Louisa Ibing

Other nice things with miniature cars on Marketing Thoughts:

HotWheels
Cute Miniature Cars
SEAT Altea Miniature Cars
Matchbox Street & Print