This series of ads must be part of a campaign I blogged earlier already, because it fits right in with the previous ads. Although they’re a bit less funny, they still appeal by using ‘facts of life’ of general interest, informing people of things they really didn’t know yet and doing so in a public area. The previous campaign had celebrities in it and included a funny statement next to the images and I liked that more, but this campaign is also kind of attractive. It’s a good conversation starter when you’re waiting at those bus stops… especially the third one, with the hair. Eww.
Agency: Rethink (?)
Via: AdsOfTheWorld
Previous Science World campaign