There’s something cute about scaled cars. It must be my childhood or something, but I always get soft when I see them, and then I start to think about the good times I had when I was little and played around in the garden with my own matchbox cars and dinky toys. This campaign adds to the cuteness by making ‘kiddie’ versions of the original brands, and I must say I really like the style in which they picture the product. Deliciously sweet.
Campaign by Dentsu/Brazil for Minichamps, a brand that produces cars in miniatures.
You can see the large pics at AdArena or CreativeBrain