Heheh. Brilliant. There’s not much more to add. Nice concept, I love the links with the historical, iconic, events. The first ad is titled ‘Marilyn’, named after the famous pose of Marilyn Monroe, the second ad is titled ‘Spaceman’ and refers (from a distance) to the Apollo 11 flight, the first mission in which humans walked on the moon and returned to earth. The astronaut pictured is either Neil Armstrong or ‘Buzz’ Aldrin, but if you go for fame you could opt-in on Armstrong. I like the way the ads combine facts, humor and history. Really funny.
Title: Marilyn
Agency: Rethink
Creative Director: Chris Staples/Ian Grais
Art Director: Rob Sweetman
Copywriter: Jono Holmes/Rob Tarry
Producer: Chris Raedcher
Studio Artist: Steve Pinter
Photographer: Robert Kenney
Title: Spaceman
Agency: Rethink
Creative Director: Chris Staples/Ian Grais
Art Director: Rob Sweetman
Copywirter: Jono Holmes/Rob Tarry
Producer: Chris Raedcher
Studio Artist: Steve Pinter
Photographer: Hans Sipma
via ihaveanidea
» Science World II - Coolz0r - Marketing Thoughts
September 21, 2006 at 7:35 am
[...] This series of ads must be part of a campaign I blogged earlier already, because it fits right in with the previous ads. Although they’re a bit less funny, they still appeal by using ‘facts of life’ of general interest, informing people of things they really didn’t know yet and doing so in a public area. The previous campaign had celebrities in it and included a funny statement next to the images and I liked that more, but this campaign is also kind of attractive. It’s a good conversation starter when you’re waiting at those bus stops… especially the third one, with the hair. Eww. [...]